{"id":1397,"date":"2019-01-11T16:54:15","date_gmt":"2019-01-11T15:54:15","guid":{"rendered":"https:\/\/eb-elite.fr\/?p=1397"},"modified":"2019-05-01T22:07:09","modified_gmt":"2019-05-01T20:07:09","slug":"industrie-4-0-et-le-defi-de-la-communication","status":"publish","type":"post","link":"https:\/\/eb-elite.fr\/index.php\/2019\/01\/11\/industrie-4-0-et-le-defi-de-la-communication\/","title":{"rendered":"Industrie 4.0 et le d\u00e9fi de la communication"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><b>Quand les machines communiquent entre elles<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">L&rsquo;\u00e8re des machines communicantes a d\u00e9j\u00e0 commenc\u00e9. Tout est mis en r\u00e9seau de plus en plus. Des cycles de production entiers sont repens\u00e9s et li\u00e9s gr\u00e2ce \u00e0 la num\u00e9risation. En utilisant le <b>Big Data<\/b>, il est possible d&rsquo;utiliser de grandes quantit\u00e9s de donn\u00e9es, ce qui permet une <b>communication<\/b> de plus en plus complexe entre les diff\u00e9rents acteurs \u00e9conomiques, qu&rsquo;il s&rsquo;agisse de personnes ou de machines. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">De cette mani\u00e8re, les limites de la productivit\u00e9 peuvent \u00eatre d\u00e9plac\u00e9es et des avantages concurrentiels peuvent \u00eatre g\u00e9n\u00e9r\u00e9s. Cela cr\u00e9e de nouveaux domaines d\u2019activit\u00e9.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Comment communiquer avec l\u2019Industrie 4.0?<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Industrie 4.0 signifie quelque chose de diff\u00e9rent pour chaque entreprise en mati\u00e8re de mise en \u0153uvre concr\u00e8te. Pour la <b>communication<\/b>, il est plus logique de jeter un regard concret sur des projets individuels. Gr\u00e2ce \u00e0 une strat\u00e9gie de relations publiques adapt\u00e9e aux besoins de l&rsquo;entreprise et \u00e0 sa \u00abr\u00e9volution industrielle\u00bb individuelle, Industry 4.0 est compr\u00e9hensible et accessible aux groupes cibles appropri\u00e9s : <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">-Cr\u00e9ation d&rsquo;un concept de communication pour les projets 4.0 existants<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">-Pr\u00e9sentation des objectifs de communication des projets<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">-Mise en \u0153uvre communicative des projets&nbsp;<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">-Articles techniques et \u00e9tudes de cas<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">-Visualisation des projets (photos, graphiques)<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">-S\u2019adresser aux m\u00e9dias cibles (g\u00e9n\u00e9ralement des m\u00e9dias sp\u00e9cialis\u00e9s aux niveaux national et international, mais les m\u00e9dias commerciaux peuvent \u00e9galement \u00eatre la cible)<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Pour les foires commerciales:<\/b> Invitation des m\u00e9dias cibles au stand afin de pr\u00e9senter les projets aux journalistes lors de discussions individuelles (un communiqu\u00e9 de presse \u00e9crit est \u00e9galement propos\u00e9).<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Pour les m\u00e9dias qui ne peuvent pas assister au salon: <\/b>Propositions d&rsquo;entretiens t\u00e9l\u00e9phoniques permettant de conna\u00eetre le contexte des projets<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">En g\u00e9n\u00e9ral, il est important d\u2019adapter la pr\u00e9sentation au niveau professionnel respectif des m\u00e9dias. Pour les entreprises et les m\u00e9dias quotidiens en particulier, il est pertinent de prendre au s\u00e9rieux les craintes subliminales \u00e0 propos du sujet et d&rsquo;y r\u00e9pondre. L&rsquo;ignorance est souvent le d\u00e9clencheur de peurs qui peuvent \u00eatre dissip\u00e9es par une bonne information.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">En d\u00e9finitive, il s\u2019agit d\u2019objectiver la question de l\u2019industrie 4.0 \u00e0 partir d\u2019exemples concrets.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quand les machines communiquent entre elles L&rsquo;\u00e8re des machines communicantes a d\u00e9j\u00e0 commenc\u00e9. Tout est mis en r\u00e9seau de plus en plus. Des cycles de production entiers sont repens\u00e9s et li\u00e9s gr\u00e2ce \u00e0 la num\u00e9risation. En utilisant le Big Data, il est possible d&rsquo;utiliser de grandes quantit\u00e9s de donn\u00e9es, ce qui permet une communication de plus en plus complexe entre &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1398,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Industrie 4.0 et le d\u00e9fi de la communication - Eb Elite<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eb-elite.fr\/index.php\/2019\/01\/11\/industrie-4-0-et-le-defi-de-la-communication\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industrie 4.0 et le d\u00e9fi de la communication - Eb Elite\" \/>\n<meta property=\"og:description\" content=\"Quand les machines communiquent entre elles L&rsquo;\u00e8re des machines communicantes a d\u00e9j\u00e0 commenc\u00e9. Tout est mis en r\u00e9seau de plus en plus. Des cycles de production entiers sont repens\u00e9s et li\u00e9s gr\u00e2ce \u00e0 la num\u00e9risation. 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