{"id":1401,"date":"2019-01-14T15:48:48","date_gmt":"2019-01-14T14:48:48","guid":{"rendered":"https:\/\/eb-elite.fr\/?p=1401"},"modified":"2019-05-01T22:06:50","modified_gmt":"2019-05-01T20:06:50","slug":"comprendre-vos-forces-et-vos-faiblesses","status":"publish","type":"post","link":"https:\/\/eb-elite.fr\/index.php\/2019\/01\/14\/comprendre-vos-forces-et-vos-faiblesses\/","title":{"rendered":"Comprendre vos forces et vos faiblesses"},"content":{"rendered":"<p class=\"p2\"><span class=\"s1\">Votre strat\u00e9gie doit tenir compte de la mani\u00e8re dont les forces et les faiblesses de votre entreprise affecteront votre marketing.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Commencez votre document de strat\u00e9gie marketing par une analyse&nbsp; honn\u00eate et rigoureuse, qui examine vos forces, vos faiblesses, vos opportunit\u00e9s et vos menaces. C&rsquo;est une bonne id\u00e9e de mener une \u00e9tude de march\u00e9 sur vos clients existants \u00e0 ce stade, cela vous aidera \u00e0 cr\u00e9er une image plus honn\u00eate de votre r\u00e9putation sur le march\u00e9.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Les points forts pourraient inclure:<\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\">Un service client personnalis\u00e9 et flexible<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Des caract\u00e9ristiques sp\u00e9ciales ou avantages offerts par votre produit<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Des connaissances ou comp\u00e9tences sp\u00e9cialis\u00e9es<\/span><\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s1\">Les faiblesses pourraient inclure:<\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\">Les ressources financi\u00e8res limit\u00e9es<\/span><\/li>\n<li class=\"p2\">L\u2019absence de r\u00e9putation \u00e9tablie<\/li>\n<li class=\"p2\">Les syst\u00e8mes comptables inefficaces<\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s1\">Les opportunit\u00e9s pourraient inclure:<\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\">L\u2019augmentation de la demande d&rsquo;un secteur de march\u00e9 particulier<\/span><\/li>\n<li class=\"p2\">L\u2019utilisation d\u2019Internet pour atteindre de nouveaux march\u00e9s<\/li>\n<li class=\"p2\">Les nouvelles technologies qui vous permettent d&rsquo;am\u00e9liorer la qualit\u00e9 du produit<\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s1\">Les menaces pourraient inclure:<\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\">L\u2018\u00e9mergence d&rsquo;un nouveau concurrent<\/span><\/li>\n<li class=\"p2\">Des versions plus sophistiqu\u00e9es, attrayantes ou moins ch\u00e8res de votre produit ou service<\/li>\n<li class=\"p2\">La nouvelle l\u00e9gislation augmentant vos co\u00fbts<\/li>\n<li class=\"p2\">Un ralentissement de l&rsquo;\u00e9conomie, r\u00e9duisant la demande globale<\/li>\n<\/ul>\n<p class=\"p2\"><span class=\"s1\">Une fois votre analyse effectu\u00e9e, vous pouvez ensuite mesurer les effets potentiels de chaque \u00e9l\u00e9ment sur votre strat\u00e9gie marketing.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Par exemple, si de nouvelles r\u00e9glementations augmentent le co\u00fbt de la concurrence sur un march\u00e9 o\u00f9 vous \u00eates d\u00e9j\u00e0 faible, vous souhaiterez peut-\u00eatre rechercher d&rsquo;autres opportunit\u00e9s. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">D&rsquo;autre part, si vous avez une bonne r\u00e9putation et que votre principal concurrent se d\u00e9bat, les r\u00e9glementations peuvent offrir la possibilit\u00e9 de faire pression de mani\u00e8re agressive pour les nouveaux clients.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Votre strat\u00e9gie doit tenir compte de la mani\u00e8re dont les forces et les faiblesses de votre entreprise affecteront votre marketing. Commencez votre document de strat\u00e9gie marketing par une analyse&nbsp; honn\u00eate et rigoureuse, qui examine vos forces, vos faiblesses, vos opportunit\u00e9s et vos menaces. C&rsquo;est une bonne id\u00e9e de mener une \u00e9tude de march\u00e9 sur vos clients existants \u00e0 ce stade, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":1402,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comprendre vos forces et vos faiblesses - Eb Elite<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eb-elite.fr\/index.php\/2019\/01\/14\/comprendre-vos-forces-et-vos-faiblesses\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comprendre vos forces et vos faiblesses - Eb Elite\" \/>\n<meta property=\"og:description\" content=\"Votre strat\u00e9gie doit tenir compte de la mani\u00e8re dont les forces et les faiblesses de votre entreprise affecteront votre marketing. 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