{"id":2606,"date":"2019-09-18T16:42:50","date_gmt":"2019-09-18T14:42:50","guid":{"rendered":"https:\/\/eb-elite.fr\/?p=2606"},"modified":"2019-09-18T18:25:43","modified_gmt":"2019-09-18T16:25:43","slug":"comment-booster-vos-ventes-amazon-e-commerce","status":"publish","type":"post","link":"https:\/\/eb-elite.fr\/index.php\/2019\/09\/18\/comment-booster-vos-ventes-amazon-e-commerce\/","title":{"rendered":"Comment booster vos ventes Amazon ?"},"content":{"rendered":"\n<p><strong>Depuis octobre 2016 <a rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/www.amazon.fr\/\" target=\"_blank\">Amazon<\/a> est devenu le 1er site e-commerce utilis\u00e9 en France gr\u00e2ce au Search Advertising propos\u00e9 aux marques pour booster leurs ventes. Ce levier marketing leur permet de, justement, booster les ventes en ligne \u00e0 travers du display cibl\u00e9 en utilisant la data Amazon et en positionnant leurs produits sur des mots-cl\u00e9s.<\/strong><\/p>\n\n\n\n<p><strong>Proposer des produits\nde qualit\u00e9<\/strong><\/p>\n\n\n\n<p>Pour l\u2019algorithme d\u2019Amazon, le plus important c\u2019est les\nconversions ! Il faut donc que l\u2019internaute soit rassur\u00e9 sur la qualit\u00e9 du\nproduit. Pour cela, il vous suffit de proposer des produits avec des fiches\nbien fournies et des historiques de vente solides. <\/p>\n\n\n\n<p>Nicolas Vivies, Amazon marketing lead chez iProspect,\nconseille de \u00ab&nbsp;mettre en avant des produits qui ont obtenu une note\nsup\u00e9rieure \u00e0 3,5 \u00e9toiles et g\u00e9n\u00e9r\u00e9 au moins 15 commentaires&nbsp;\u00bb<\/p>\n\n\n\n<p>Pour ceux qui partent de z\u00e9ro, Amazon propose le programme \u00ab\nAmazon Vine \u00bb. Ce programme permet aux entreprises de rapidement faire\nconna\u00eetre leurs produits en les offrant \u00e0 des testeurs agr\u00e9\u00e9s.<\/p>\n\n\n\n<p><strong>Optimiser les fiches\nde produit<\/strong><\/p>\n\n\n\n<p>L\u2019algorithme d\u2019Amazon a 4 d\u00e9terminants importants : le titre, les bullet points, la description produit et les mots cl\u00e9s en arri\u00e8re-plan.\u00a0 <a rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/eb-elite.fr\/index.php\/2019\/06\/14\/pourquoi-le-marketing-de-contenu-est-il-important\/\" target=\"_blank\">Optimiser une fiche produit<\/a> est donc indispensable \u00e0 la r\u00e9ussite d\u2019une campagne SEA. Dans ce sens, Sam Gonzales, expert Amazon chez Kooga, affirme que cela \u00ab peut permettre de faire jusqu\u2019\u00e0 X2 en terme de conversion \u00bb<\/p>\n\n\n\n<p><strong>Positionner vos\nproduits<\/strong><\/p>\n\n\n\n<p>Sam Gonzales pr\u00e9conise de commencer par l\u2019utilisation des mots cl\u00e9s sugg\u00e9r\u00e9s par Amazon puisque l\u2019 \u00ab On se rend compte que son approche data est souvent plus efficace que la subjectivit\u00e9 de l\u2019humain \u00bb. Ensuite, il faudra optimiser la SEA gr\u00e2ce \u00e0 la data r\u00e9colt\u00e9e.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u00ab&nbsp;Amazon est le seul canal o\u00f9 la publicit\u00e9 a un impact sur les ventes organiques&nbsp;\u00bb <\/p><cite> Sam Gonzales, expert Amazon chez Kooga<\/cite><\/blockquote>\n\n\n\n<p>Alors n\u2019attendez plus pour lancer vous aussi votre propre campagne SEA et booster vos ventes sur Amazon\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis octobre 2016 Amazon est devenu le 1er site e-commerce utilis\u00e9 en France gr\u00e2ce au Search Advertising propos\u00e9 aux marques pour booster leurs ventes. Ce levier marketing leur permet de, justement, booster les ventes en ligne \u00e0 travers du display cibl\u00e9 en utilisant la data Amazon et en positionnant leurs produits sur des mots-cl\u00e9s. Proposer des produits de qualit\u00e9 Pour &hellip;<\/p>\n","protected":false},"author":1,"featured_media":2607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[33],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment booster vos ventes Amazon ? - e-commerce<\/title>\n<meta name=\"description\" content=\"Un levier qui vous permet de booster vos ventes ! 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