{"id":2645,"date":"2019-10-10T19:11:13","date_gmt":"2019-10-10T17:11:13","guid":{"rendered":"https:\/\/eb-elite.fr\/?p=2645"},"modified":"2019-10-10T19:40:45","modified_gmt":"2019-10-10T17:40:45","slug":"comment-lancaster-compte-doubler-son-chiffre-affaires","status":"publish","type":"post","link":"https:\/\/eb-elite.fr\/index.php\/2019\/10\/10\/comment-lancaster-compte-doubler-son-chiffre-affaires\/","title":{"rendered":"Comment Lancaster compte doubler son chiffre d\u2019affaires ?"},"content":{"rendered":"\n<p>Doubler son chiffre d\u2019affaires en personnalisant son <a rel=\"noreferrer noopener\" aria-label=\"marketing digital (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/eb-elite.fr\/index.php\/marketing\/\" target=\"_blank\">marketing digital<\/a>, est-ce possible&nbsp;? C\u2019est le pari qu\u2019a fait la marque <a href=\"https:\/\/fr.lancaster.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Lancaster (s\u2019ouvre dans un nouvel onglet)\">Lancaster<\/a>.<\/p>\n\n\n\n<p>Thierry Chang, le\ndirecteur e-commerce et marketing de Lancaster, la marque de maroquinerie\nfond\u00e9e en 1990, a annonc\u00e9 qu\u2019il souhaitait booster ses r\u00e9sultats commerciaux en\nmisant sur une plateforme d\u2019automatisation du marketing fournie par Emarsys. <\/p>\n\n\n\n<p>La plateforme aidera les\nmarqueteurs \u00e0 personnaliser les campagnes et ce dans le but de fid\u00e9liser ses\nclients et d\u2019int\u00e9resser de nouveaux acheteurs. La plateforme sera capable\nd\u2019effectuer l\u2019\u00e9quivalent des t\u00e2ches de trois outils distincts \u00e0 elle seule ce\nqui a permis \u00e0 la marque d\u2019\u00e9conomiser jusqu\u2019\u00e0 30% de ce qu\u2019elle aurait eu \u00e0\npayer autrement.<\/p>\n\n\n\n<p>La dite plateforme permet\n\u00ab d\u2019exploiter l\u2019ensemble de nos donn\u00e9es comportementales et d\u2019achats avec des\nbriques d\u2019intelligence artificielle et de recommandations produits, afin\nd\u2019individualiser nos communications. \u00bb explique Thierry Chang. \u00ab Nous pouvons\nd\u00e9sormais pousser des publicit\u00e9s sur les r\u00e9seaux sociaux, les r\u00e9seaux devenant\nle plus gros levier de communication \u00bb ajoute-t-il. De plus, Lancaster lance un\nprogramme de personnalisation, d\u00e9velopp\u00e9 sous Magento.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 l\u2019auto-apprentissage,\nla plateforme fournie par Emarsys sera capable de cr\u00e9er en temps r\u00e9el un\ncontenu bas\u00e9 sur le comportement en ligne de chaque client et donc de cr\u00e9er un\nparcours unique qui lui sera fait sur-mesure et qui aura pour objectif\nd\u2019inciter le client \u00e0 l\u2019achat et de le fid\u00e9lis\u00e9. Les donn\u00e9es seront collect\u00e9es\n\u00e0 partir de multiples points de contact \u00e0 l\u2019aide des processus et m\u00e9thodes se\nbasant sur le Big Data, puis elles seront converties en informations utilisant\nentre autres les algorithmes pr\u00e9dictifs. <\/p>\n\n\n\n<p>Thierry Chang souhaite\naller encore plus loin dans la digitalisation de la marque gr\u00e2ce la mise en\nplace du nouveau site e-commerce. Il entend \u00ab fid\u00e9liser sa base de donn\u00e9es\nclients, faire de nouvelles acquisitions de client\u00e8le et am\u00e9liorer l\u2019exp\u00e9rience\nd\u2019achat. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doubler son chiffre d\u2019affaires en personnalisant son marketing digital, est-ce possible&nbsp;? C\u2019est le pari qu\u2019a fait la marque Lancaster. Thierry Chang, le directeur e-commerce et marketing de Lancaster, la marque de maroquinerie fond\u00e9e en 1990, a annonc\u00e9 qu\u2019il souhaitait booster ses r\u00e9sultats commerciaux en misant sur une plateforme d\u2019automatisation du marketing fournie par Emarsys. La plateforme aidera les marqueteurs \u00e0 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":2654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment Lancaster compte doubler son chiffre d\u2019affaires ?<\/title>\n<meta name=\"description\" content=\"Doubler son chiffre d\u2019affaires en personnalisant son marketing digital, est-ce possible ? 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