{"id":2659,"date":"2019-10-17T17:47:06","date_gmt":"2019-10-17T15:47:06","guid":{"rendered":"https:\/\/eb-elite.fr\/?p=2659"},"modified":"2019-10-17T18:08:20","modified_gmt":"2019-10-17T16:08:20","slug":"hm-organise-chasse-au-tresor-grace-a-snapchat","status":"publish","type":"post","link":"https:\/\/eb-elite.fr\/index.php\/2019\/10\/17\/hm-organise-chasse-au-tresor-grace-a-snapchat\/","title":{"rendered":"H&M organise une chasse au tr\u00e9sor gr\u00e2ce \u00e0 Snapchat"},"content":{"rendered":"\n

\u00c0 l\u2019occasion des trois ans de son programme de fid\u00e9lit\u00e9, la marque de pr\u00eat-\u00e0-porter H&M<\/a> organise une chasse au tr\u00e9sor in\u00e9dite dans ses 199 magasins en France. Le r\u00e9seau social choisi par la marque de v\u00eatements\u00a0pour l\u2019accompagner dans cette op\u00e9ration innovante<\/a>\u00a0? Snapchat<\/a>\u00a0!<\/p>\n\n\n\n

Snapchat, parfait pour cibler les moins de 25 ans<\/h2>\n\n\n\n

En effet, pour c\u00e9l\u00e9brer les trois ans de son programme de fid\u00e9lit\u00e9, la marque de mode propose une exp\u00e9rience jamais faite en France auparavant : une grande chasse au dressing. Il s\u2019agit d\u2019une chasse au tr\u00e9sor version mode. Pour atteindre sa client\u00e8le cible H&M fait appel \u00e0 Snapchat, le r\u00e9seau social aux 71 % d\u2019utilisateurs de moins de 25 ans.<\/p>\n\n\n\n

Quel prix \u00e0 gagner ?<\/h2>\n\n\n\n

Cette chasse au tr\u00e9sor grandiose aura lieu sur deux jours, vendredi 18 et samedi 19 octobre prochain. Le prix \u00e0 gagner ? Un relooking par l\u2019experte de la mode Val\u00e9rie Tribes ! Le relooking sera adapt\u00e9 aux besoins du gagnant et de sa morphologie. Elle effectuera \u00e9galement un tri et un recyclage de leur dressing. Le gagnant sera \u00e9galement convi\u00e9 au magasin de La Fayette \u00e0 Paris pour une s\u00e9ance de shopping personnelle !<\/p>\n\n\n\n

Comment participer ?<\/h2>\n\n\n\n

R\u00e9ellement, H&M s\u2019associe \u00e0 Snapchat avec une Lens consacr\u00e9e \u00e0 l\u2019\u00e9v\u00e9nement o\u00f9 celle-ci invitera les utilisateurs du r\u00e9seau social \u00e0 se rendre en magasin pour participer \u00e0 cette grande chasse au tr\u00e9sor in\u00e9dite. Ils auront en effet 48 heures pour r\u00e9pondre aux questions, scanner les indices et envoyer un selfie pour tenter de gagner !<\/p>\n\n\n\n

#RRR<\/h2>\n\n\n\n

Cette initiative fait partie du projet #RRR R\u00e9parons R\u00e9utilisons Recyclons o\u00f9 66 marques de textiles d\u2019habillement, linge de maison et chaussures s\u2019associent et se joignent \u00e0 une campagne de sensibilisation nationale visant \u00e0 encourager le grand public \u00e0 adopter le r\u00e9flexe de la deuxi\u00e8me vie des produits. L\u2019initiative a \u00e9t\u00e9 officiellement lanc\u00e9e le 3 octobre et se d\u00e9roulera du 5 au 13 octobre 2019 sur les r\u00e9seaux sociaux et dans de nombreux points de vente.<\/p>\n\n\n\n

Le nom du grand gagnant de la chasse au tr\u00e9sor sera annonc\u00e9 par message priv\u00e9 Snapchat le 20 octobre.
<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c0 l\u2019occasion des trois ans de son programme de fid\u00e9lit\u00e9, la marque de pr\u00eat-\u00e0-porter H&M organise une chasse au tr\u00e9sor in\u00e9dite dans ses 199 magasins en France. Le r\u00e9seau social choisi par la marque de v\u00eatements\u00a0pour l\u2019accompagner dans cette op\u00e9ration innovante\u00a0? Snapchat\u00a0! Snapchat, parfait pour cibler les moins de 25 ans En effet, pour c\u00e9l\u00e9brer les trois ans de son …<\/p>\n","protected":false},"author":1,"featured_media":2662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[33],"tags":[],"yoast_head":"\nH&M organise une chasse au tr\u00e9sor gr\u00e2ce \u00e0 Snapchat<\/title>\n<meta name=\"description\" content=\"\u00c0 l\u2019occasion des trois ans de son programme de fid\u00e9lit\u00e9, la marque de pr\u00eat-\u00e0-porter H&M organise une chasse au tr\u00e9sor in\u00e9dite en France avec Snapchat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eb-elite.fr\/index.php\/2019\/10\/17\/hm-organise-chasse-au-tresor-grace-a-snapchat\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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