Facebook <\/a>a d\u00e9voil\u00e9 son nouveau logo. Le but de ce logo ? Distinguer l\u2019entreprise Facebook regroupant divers services et applications comme Instagram et WhatsApp, du r\u00e9seau social en tant que tel.<\/p>\n\n\n\nPourquoi ce nouveau\nlogo ?<\/h2>\n\n\n\n
Apr\u00e8s les enchainements des scandales comme Cambridge Analytica, les controverses autour du potentiel lancement de La Libra et les probl\u00e9matiques de d\u00e9sinformation et de fake news, le r\u00e9seau n\u2019a pas vraiment la cote. L\u2019entreprise cherche donc redorer son image de marque.<\/p>\n\n\n\n
Ce nouveau logo servira donc \u00e0 montrer que l\u2019entreprise repr\u00e9sente bien plus aue les probl\u00e9matiques de confidentialit\u00e9 ! <\/p>\n\n\n\n
\u201cLes gens devraient\nsavoir quelles entreprises sont derri\u00e8re les produits qu\u2019ils utilisent\u201d\nexplique Antonio Lucio, directeur marketing de Facebook.<\/p>\n\n\n\n
Un logo sobre pour\nl\u2019entreprise<\/h2>\n\n\n\n
Le nouveau logo de l\u2019entreprise est diff\u00e9rent de celui du r\u00e9seau social. Et c\u2019est bien l\u00e0 tout le but ! Le logo de l\u2019entreprise perd son bleu embl\u00e9matique. La couleur du logo varie en fonction du r\u00e9seau social en question. <\/p>\n\n\n\n
Il sera par exemple d\u00e9grad\u00e9 entre l\u2019orange et le violet pour Instagram, vert pour WhatsApp et bien s\u00fbr bleu pour Facebook. Afin de les diff\u00e9rencier encore plus, le nom de l\u2019entreprise est \u00e9crit en lettre capitale. Le rendu est tr\u00e8s sobre et effac\u00e9. <\/p>\n\n\n\n
\u00c0 noter que le logo du\nr\u00e9seau social Facebook ne changera pas.<\/p>\n\n\n\n
C\u2019est plus qu\u2019un r\u00e9seau social<\/h2>\n\n\n\n
En ao\u00fbt dernier, le r\u00e9seau renommait ses applications (\u201cInstagram par Facebook\u201d et \u201cWhatsApp par Facebook\u201d) pour plus de transparence aux utilisateurs des applications, qui ne savent pas tous qu\u2019elles lui appartiennent.<\/p>\n\n\n\n
Ce logo sera plus pr\u00e9sent. Dans les prochains mois, le nouveau logo appara\u00eetra en bas de la page de connexion d\u2019Instagram entre autre, plus grand que pr\u00e9c\u00e9demment afin de rappeler que c\u2019est gr\u00e2ce au r\u00e9seau social Facebook, que les utilisateurs peuvent profiter des applications telles qu\u2019Instagram et WhatsApp.<\/p>\n","protected":false},"excerpt":{"rendered":"
Un logo qui vise la simplicit\u00e9 ! Avec son style \u00e9pur\u00e9 bien qu\u2019un peu terne, il sera bient\u00f4t sur tous les produits et services appartenant \u00e0 Facebook. Le lundi 4 novembre, Facebook a d\u00e9voil\u00e9 son nouveau logo. Le but de ce logo ? Distinguer l\u2019entreprise Facebook regroupant divers services et applications comme Instagram et WhatsApp, du r\u00e9seau social en tant que tel. …<\/p>\n","protected":false},"author":1,"featured_media":3211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[33],"tags":[],"yoast_head":"\n
Un nouveau logo pour l'entreprise Facebook ?<\/title>\n<meta name=\"description\" content=\"Un logo qui vise la simplicit\u00e9 ! Avec son style \u00e9pur\u00e9 bien qu\u2019un peu terne, il sera bient\u00f4t sur tous les produits et services appartenant \u00e0 Facebook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eb-elite.fr\/index.php\/2019\/11\/05\/un-nouveau-logo-pour-lentreprise-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un nouveau logo pour l'entreprise Facebook ?\" \/>\n<meta property=\"og:description\" content=\"Un logo qui vise la simplicit\u00e9 ! Avec son style \u00e9pur\u00e9 bien qu\u2019un peu terne, il sera bient\u00f4t sur tous les produits et services appartenant \u00e0 Facebook.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eb-elite.fr\/index.php\/2019\/11\/05\/un-nouveau-logo-pour-lentreprise-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Eb Elite\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ebagency\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-05T12:09:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-05T13:42:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eb-elite.fr\/wp-content\/uploads\/2019\/11\/Le-nouveau-logo-de-Facebook.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"932\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@eb_elite\" \/>\n<meta name=\"twitter:site\" content=\"@eb_elite\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/eb-elite.fr\/#organization\",\"name\":\"EB Elite\",\"url\":\"https:\/\/eb-elite.fr\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/ebagency\",\"https:\/\/www.instagram.com\/eb.communication\/?hl=fr\",\"https:\/\/www.linkedin.com\/company\/14776230\",\"https:\/\/twitter.com\/eb_elite\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/eb-elite.fr\/#logo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/eb-elite.fr\/wp-content\/uploads\/2018\/12\/logo_horizental-2.png\",\"width\":310,\"height\":417,\"caption\":\"EB Elite\"},\"image\":{\"@id\":\"https:\/\/eb-elite.fr\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eb-elite.fr\/#website\",\"url\":\"https:\/\/eb-elite.fr\/\",\"name\":\"EB ELITE\",\"description\":\"Marketing & communication\",\"publisher\":{\"@id\":\"https:\/\/eb-elite.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/eb-elite.fr\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2019\/11\/05\/un-nouveau-logo-pour-lentreprise-facebook\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/eb-elite.fr\/wp-content\/uploads\/2019\/11\/Le-nouveau-logo-de-Facebook.jpg\",\"width\":1400,\"height\":932,\"caption\":\"Facebook\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2019\/11\/05\/un-nouveau-logo-pour-lentreprise-facebook\/#webpage\",\"url\":\"https:\/\/eb-elite.fr\/index.php\/2019\/11\/05\/un-nouveau-logo-pour-lentreprise-facebook\/\",\"name\":\"Un nouveau logo pour l'entreprise Facebook ?\",\"isPartOf\":{\"@id\":\"https:\/\/eb-elite.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2019\/11\/05\/un-nouveau-logo-pour-lentreprise-facebook\/#primaryimage\"},\"datePublished\":\"2019-11-05T12:09:11+00:00\",\"dateModified\":\"2019-11-05T13:42:04+00:00\",\"description\":\"Un logo qui vise la simplicit\\u00e9 ! Avec son style \\u00e9pur\\u00e9 bien qu\\u2019un peu terne, il sera bient\\u00f4t sur tous les produits et services appartenant \\u00e0 Facebook.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eb-elite.fr\/index.php\/2019\/11\/05\/un-nouveau-logo-pour-lentreprise-facebook\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2019\/11\/05\/un-nouveau-logo-pour-lentreprise-facebook\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2019\/11\/05\/un-nouveau-logo-pour-lentreprise-facebook\/#webpage\"},\"author\":{\"@id\":\"https:\/\/eb-elite.fr\/#\/schema\/person\/522b209365e77c679534ae18d0755e43\"},\"headline\":\"Un nouveau logo pour l’entreprise Facebook ?\",\"datePublished\":\"2019-11-05T12:09:11+00:00\",\"dateModified\":\"2019-11-05T13:42:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2019\/11\/05\/un-nouveau-logo-pour-lentreprise-facebook\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/eb-elite.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2019\/11\/05\/un-nouveau-logo-pour-lentreprise-facebook\/#primaryimage\"},\"articleSection\":\"Marketing\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/eb-elite.fr\/index.php\/2019\/11\/05\/un-nouveau-logo-pour-lentreprise-facebook\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/eb-elite.fr\/#\/schema\/person\/522b209365e77c679534ae18d0755e43\",\"name\":\"Ella B.\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/eb-elite.fr\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/23a43e020339fa90bacf49239417412a?s=96&d=mm&r=g\",\"caption\":\"Ella B.\"},\"description\":\"Passionn\\u00e9e par l'\\u00e9criture et le digital, je d\\u00e9niche toutes les nouveaut\\u00e9s du marketing digital pour vous en informer !\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/ella-brabra\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/posts\/3210"}],"collection":[{"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/comments?post=3210"}],"version-history":[{"count":2,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/posts\/3210\/revisions"}],"predecessor-version":[{"id":3213,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/posts\/3210\/revisions\/3213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/media\/3211"}],"wp:attachment":[{"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/media?parent=3210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/categories?post=3210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/tags?post=3210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}