{"id":3221,"date":"2019-11-14T15:03:36","date_gmt":"2019-11-14T14:03:36","guid":{"rendered":"https:\/\/eb-elite.fr\/?p=3221"},"modified":"2019-11-14T15:03:37","modified_gmt":"2019-11-14T14:03:37","slug":"gucci-integre-la-realite-augmentee-dans-sa-campagne-marketing","status":"publish","type":"post","link":"https:\/\/eb-elite.fr\/index.php\/2019\/11\/14\/gucci-integre-la-realite-augmentee-dans-sa-campagne-marketing\/","title":{"rendered":"Comment Gucci a int\u00e9gr\u00e9 la r\u00e9alit\u00e9 augment\u00e9e dans sa campagne marketing ?"},"content":{"rendered":"\n<p>La marque de pr\u00eat-\u00e0-porter de luxe, Gucci lance une action marketing sur <a rel=\"noreferrer noopener\" aria-label=\"Snapchat  (s\u2019ouvre dans un nouvel onglet)\" href=\"https:\/\/www.snapchat.com\/l\/fr-fr\/\" target=\"_blank\">Snapchat <\/a>\u00e0 l\u2019occasion de la campagne Gift Giving et pas n\u2019importe laquelle\u00a0! <\/p>\n\n\n\n<h2>Gucci utilise l\u2019innovation Portal Lens du r\u00e9seau au fant\u00f4me.<\/h2>\n\n\n\n<p>Dior avait d\u00e9j\u00e0 en\ncollaboration avec Rimowa, profit\u00e9 de la technologie Snapchat et maintenant\nc\u2019est au tour de Gucci ! Une op\u00e9ration qui ajoute une nouvelle couche \u00e0 la\ncampagne publicitaire d\u2019envergure, Gift Giving.<\/p>\n\n\n\n<p>Cette campagne de f\u00eates\nde fin d\u2019ann\u00e9e propose une collection sp\u00e9ciale d\u2019accessoires avec le motif\nGucci et des imprim\u00e9s au motif Flora. Rivages ensoleill\u00e9s, f\u00eates sous le pont,\narbres et d\u00e9corations plantent le d\u00e9cor de cette campagne imagin\u00e9e par le\nDirecteur de la Cr\u00e9ation Alessandro Michele.<\/p>\n\n\n\n<p>Le luxe et la r\u00e9alit\u00e9\naugment\u00e9e vont de pair dans cette collaboration entre Gucci et Snapchat. <\/p>\n\n\n\n<p>Snapchat con\u00e7u \u00e0 cet\neffet un dispositif Portal Lens via des filtres et un Snapcode. Ce Portal Lens\nen r\u00e9alit\u00e9 augment\u00e9e est d\u00e9j\u00e0 disponible \u00e0 travers le monde.<\/p>\n\n\n\n<h2>En quoi consiste ce\nPortal Lens Snapchat pour Gucci&nbsp;?<\/h2>\n\n\n\n<p>Le Portal Lens est\nconstitu\u00e9 d\u2019une \u00eele tropicale psych\u00e9d\u00e9lique en r\u00e9alit\u00e9 augment\u00e9e et d\u2019\u00e9l\u00e9ments\nholographiques fluo qui rappellent les codes couleurs de la collection et le\nd\u00e9cor de celle-ci puisqu\u2019elle se d\u00e9roule \u00e0 bord d\u2019un bateau de croisi\u00e8re\nfestif.<\/p>\n\n\n\n<p>De nombreux sacs et\naccessoires qui font partie de la campagne sont dispers\u00e9s un peu partout dans\nce monde virtuel.<\/p>\n\n\n\n<p>Faire pivoter la cam\u00e9ra\nen Face Lens permet \u00e0 l\u2019utilisateur de d\u00e9couvrir la technologie de profondeur\nde perception et il pourra ainsi explorer les eaux fluo de l\u2019\u00eele. <\/p>\n\n\n\n<p>L\u2019application de Gucci\noffre \u00e9galement la possibilit\u00e9 d\u2019explorer cette exp\u00e9rience digitale unique au\nsein d\u2019une section sp\u00e9ciale de l\u2019app.<\/p>\n\n\n\n<h2>La r\u00e9alit\u00e9 augment\u00e9e, un\nenjeu d\u2019avenir<\/h2>\n\n\n\n<p>En ao\u00fbt dernier, Snapchat\nannon\u00e7ait son intention de lever 1 milliard de dollars pour d\u00e9velopper de\nnouvelles fonctionnalit\u00e9s de r\u00e9alit\u00e9 augment\u00e9e. Cet investissement important\nmontr\u00e9 \u00e0 quel point la r\u00e9alit\u00e9 augment\u00e9e est per\u00e7ue comme un enjeu d\u2019avenir par\nles g\u00e9ants de la Tech.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque de pr\u00eat-\u00e0-porter de luxe, Gucci lance une action marketing sur Snapchat \u00e0 l\u2019occasion de la campagne Gift Giving et pas n\u2019importe laquelle\u00a0! Gucci utilise l\u2019innovation Portal Lens du r\u00e9seau au fant\u00f4me. Dior avait d\u00e9j\u00e0 en collaboration avec Rimowa, profit\u00e9 de la technologie Snapchat et maintenant c\u2019est au tour de Gucci ! Une op\u00e9ration qui ajoute une nouvelle couche &hellip;<\/p>\n","protected":false},"author":1,"featured_media":3222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[63,33],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment Gucci a int\u00e9gr\u00e9 la r\u00e9alit\u00e9 augment\u00e9e dans sa campagne marketing ?<\/title>\n<meta name=\"description\" content=\"La marque de pr\u00eat-\u00e0-porter de luxe, Gucci lance une action marketing sur Snapchat \u00e0 l\u2019occasion de la campagne Gift Giving et pas n\u2019importe laquelle !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eb-elite.fr\/index.php\/2019\/11\/14\/gucci-integre-la-realite-augmentee-dans-sa-campagne-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Gucci a int\u00e9gr\u00e9 la r\u00e9alit\u00e9 augment\u00e9e dans sa campagne marketing ?\" \/>\n<meta property=\"og:description\" content=\"La marque de pr\u00eat-\u00e0-porter de luxe, Gucci lance une action marketing sur Snapchat \u00e0 l\u2019occasion de la campagne Gift Giving et pas n\u2019importe laquelle !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eb-elite.fr\/index.php\/2019\/11\/14\/gucci-integre-la-realite-augmentee-dans-sa-campagne-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Eb Elite\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ebagency\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-14T14:03:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-14T14:03:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eb-elite.fr\/wp-content\/uploads\/2019\/11\/gucci_snapchat_une-e1573636228978.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1108\" \/>\n\t<meta property=\"og:image:height\" content=\"736\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@eb_elite\" \/>\n<meta name=\"twitter:site\" content=\"@eb_elite\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/eb-elite.fr\/#organization\",\"name\":\"EB Elite\",\"url\":\"https:\/\/eb-elite.fr\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/ebagency\",\"https:\/\/www.instagram.com\/eb.communication\/?hl=fr\",\"https:\/\/www.linkedin.com\/company\/14776230\",\"https:\/\/twitter.com\/eb_elite\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/eb-elite.fr\/#logo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/eb-elite.fr\/wp-content\/uploads\/2018\/12\/logo_horizental-2.png\",\"width\":310,\"height\":417,\"caption\":\"EB Elite\"},\"image\":{\"@id\":\"https:\/\/eb-elite.fr\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eb-elite.fr\/#website\",\"url\":\"https:\/\/eb-elite.fr\/\",\"name\":\"EB ELITE\",\"description\":\"Marketing &amp; 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