{"id":3224,"date":"2019-11-19T18:04:07","date_gmt":"2019-11-19T17:04:07","guid":{"rendered":"https:\/\/eb-elite.fr\/?p=3224"},"modified":"2019-11-19T18:04:08","modified_gmt":"2019-11-19T17:04:08","slug":"quelles-sont-les-restrictions-publicitaires-sur-twitter","status":"publish","type":"post","link":"https:\/\/eb-elite.fr\/index.php\/2019\/11\/19\/quelles-sont-les-restrictions-publicitaires-sur-twitter\/","title":{"rendered":"Quelles sont les restrictions publicitaires sur Twitter ?"},"content":{"rendered":"\n<p> <a href=\"https:\/\/twitter.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Twitter  (s\u2019ouvre dans un nouvel onglet)\">Twitter <\/a>avait annonc\u00e9 fin octobre 2019 que les publicit\u00e9s politiques seraient bannies du r\u00e9seau\u00a0! <\/p>\n\n\n\n<p>Certaines organisations comme celles consacr\u00e9es \u00e0 la d\u00e9fense des grandes causes (\u00e9cologiques, sociales, civiques) s\u2019inqui\u00e9taient de ne plus pouvoir poster leurs publicit\u00e9s ou slogans. <\/p>\n\n\n\n<pre class=\"wp-block-verse\"> <em>Les r\u00e8gles \u00e9tablies en pr\u00e9vision des \u00e9lections pr\u00e9sidentielles am\u00e9ricaines ne s'appliqueront pas aux \"grandes causes\" de la soci\u00e9t\u00e9. <\/em><\/pre>\n\n\n\n<h2>Un \u00e9quilibre \u00e0 respecter<\/h2>\n\n\n\n<p>Le r\u00e9seau social vient\n\u00e9clairer la situation en rassurant que ces actions sont toujours autoris\u00e9es du\nmoment qu\u2019elles respectent les nouvelles r\u00e8gles c\u2019est-\u00e0-dire qu\u2019elles n\u2019aient\npas de couleur politique, et qu\u2019elles ne ciblent pas une population en\nparticulier.<\/p>\n\n\n\n<p>C\u2019est \u00e0 partir du 22\nnovembre que les publicit\u00e9s politiques payantes ne pourront plus \u00eatre publi\u00e9es\nsur le r\u00e9seau Twitter. \u00c0 noter que les tweets des personnalit\u00e9s politiques ne\nsont pas touch\u00e9 par cette nouvelle r\u00e8gle puisqu\u2019ils pourront continuer \u00e0\ncommuniquer directement avec leur \u00e9lectorat.<\/p>\n\n\n\n<h2>Qu\u2019est-ce qui sera\ninterdit&nbsp;?<\/h2>\n\n\n\n<p>Le ciblage d\u2019audiences\npersonnalis\u00e9es ne sera pas autoris\u00e9, et ne pourra pas \u00eatre utilis\u00e9 pour viser\nune localit\u00e9 sp\u00e9cifique. Le ciblage g\u00e9ographique sera limiter au niveau\nnational et les mots-cl\u00e9s utilis\u00e9s, et les centres d\u2019int\u00e9r\u00eats mentionn\u00e9s, ne\npourront pas inclure de contenu politique ou affinit\u00e9s politiques. Les mentions\n\u00ab conservateur \u00bb ou \u00ab lib\u00e9ral \u00bb ou \u00ab \u00e9lections politiques \u00bb seront donc\nbannies.<\/p>\n\n\n\n<p>Les organisations \u00e0 but\nnon lucratif qui cherchent \u00e0 \u00e9duquer ou sensibiliser la population, devront\n\u00e9viter de d\u00e9fendre les causes des partis politiques et de se limiter aux\nvaleurs ou convictions propres aux organismes.<\/p>\n\n\n\n<h2>L\u2019avenir de la publicit\u00e9 politique\nsur Twitter<\/h2>\n\n\n\n<p>Il est tr\u00e8s probable que\nla publicit\u00e9 diffus\u00e9e sur Twitter \u00e9volue vers des techniques de promotion plus affut\u00e9es\nqui pourront passer le test et les conditions des nouvelles mesures prises par\nle r\u00e9seau social. Le r\u00e9seau social devra rester \u00e0 l\u2019affut lors des prochaines\n\u00e9lections am\u00e9ricaines&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter avait annonc\u00e9 fin octobre 2019 que les publicit\u00e9s politiques seraient bannies du r\u00e9seau\u00a0! Certaines organisations comme celles consacr\u00e9es \u00e0 la d\u00e9fense des grandes causes (\u00e9cologiques, sociales, civiques) s\u2019inqui\u00e9taient de ne plus pouvoir poster leurs publicit\u00e9s ou slogans. Les r\u00e8gles \u00e9tablies en pr\u00e9vision des \u00e9lections pr\u00e9sidentielles am\u00e9ricaines ne s&rsquo;appliqueront pas aux \u00ab\u00a0grandes causes\u00a0\u00bb de la soci\u00e9t\u00e9. Un \u00e9quilibre \u00e0 respecter &hellip;<\/p>\n","protected":false},"author":1,"featured_media":3225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[36],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quelles sont les restrictions publicitaires sur Twitter ?<\/title>\n<meta name=\"description\" content=\"Twitter avait annonc\u00e9 que les publicit\u00e9s politiques seraient bannies du r\u00e9seau ! 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