{"id":3241,"date":"2019-12-05T16:24:45","date_gmt":"2019-12-05T15:24:45","guid":{"rendered":"https:\/\/eb-elite.fr\/?p=3241"},"modified":"2019-12-05T16:24:46","modified_gmt":"2019-12-05T15:24:46","slug":"comment-facebook-ameliore-son-outil-gestion-publicites","status":"publish","type":"post","link":"https:\/\/eb-elite.fr\/index.php\/2019\/12\/05\/comment-facebook-ameliore-son-outil-gestion-publicites\/","title":{"rendered":"Comment Facebook am\u00e9liore son outil de gestion des publicit\u00e9s ?"},"content":{"rendered":"\n

Facebook lance \u00ab\u00a0Statut\u00a0\u00bb, une page qui est sens\u00e9e contribuer \u00e0 l’am\u00e9lioration des campagnes de publicit\u00e9\u00a0sur la plateforme !<\/p>\n\n\n\n

De nouvelles informations de performance seront mises \u00e0 disposition des soci\u00e9t\u00e9s gr\u00e2ce \u00e0 cette nouvelle page. Facebook <\/a>avait annonc\u00e9 vouloir am\u00e9liorer son accompagnement des entreprises le long de leurs campagnes publicitaires.<\/p>\n\n\n\n

Statut offre plus de\ntransparence sur la stabilit\u00e9 des services<\/h2>\n\n\n\n

Facebook avait avou\u00e9,\nlors de son communiqu\u00e9, \u00eatre conscient de l\u2019importance du maintien de la\nstabilit\u00e9 de ses services pour les entreprises. La page Statut a donc \u00e9t\u00e9\ncon\u00e7ue avec en t\u00eate l\u2019objectif de les tenir au courant des \u00e9ventuels dysfonctionnements\nde la plateforme.<\/p>\n\n\n\n

\u00ab \u00c0 travers ce\nlancement, Facebook s\u2019engage ainsi \u00e0 communiquer sur les probl\u00e8mes techniques\nde ses services et leur r\u00e9solution afin d\u2019assurer une exp\u00e9rience publicitaire\nr\u00e9ussie pour les sp\u00e9cialistes du marketing, qui passe aussi par un support chat\npour ses principaux annonceurs \u00bb.<\/p>\n\n\n\n

Statut alerte les\nannonceurs quand leurs campagnes en ont besoin<\/h2>\n\n\n\n

La page Statut va plus\nloin encore. Elle introduit de nouvelles alertes au gestionnaire de publicit\u00e9s\nde Facebook. Ces nouvelles alertes permettront d\u2019informer les annonceurs de\ntout changement majeur. Les trois points les plus importants \u00e9tant le budget,\nl\u2019audience, et les r\u00e9sultats. <\/p>\n\n\n\n

Ainsi les annonceurs\nseront pr\u00e9venus d\u00e8s lors qu\u2019il y aura un chevauchement d\u2019audience ou un manque\nde r\u00e9sultats par exemple. Ce genre de notification permettra alors d\u2019attirer\nl\u2019attention sur les campagnes de publicit\u00e9 qui pourraient \u00e9ventuellement en\navoir besoin.<\/p>\n\n\n\n

Avec Statut, Facebook\ncontinue donc d\u2019am\u00e9liorer ses services pour les campagnes publicitaires. Le\nlancement de cette page sera b\u00e9n\u00e9fique et tr\u00e8s utile pour les personnes ayant\nplusieurs comptes publicitaires \u00e0 g\u00e9rer. Facebook avait d\u00e9j\u00e0 d\u00e9ploy\u00e9 d\u00e9but\nnovembre 2019 un outil de mon\u00e9tisation appel\u00e9 Facebook Creator Studio dans plus\nde quarante pays. Cet outil facilitait le partenariat et la promotion des\nproduits pour les annonceurs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Facebook lance \u00ab\u00a0Statut\u00a0\u00bb, une page qui est sens\u00e9e contribuer \u00e0 l’am\u00e9lioration des campagnes de publicit\u00e9\u00a0sur la plateforme ! De nouvelles informations de performance seront mises \u00e0 disposition des soci\u00e9t\u00e9s gr\u00e2ce \u00e0 cette nouvelle page. Facebook avait annonc\u00e9 vouloir am\u00e9liorer son accompagnement des entreprises le long de leurs campagnes publicitaires. Statut offre plus de transparence sur la stabilit\u00e9 des services Facebook …<\/p>\n","protected":false},"author":1,"featured_media":3242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[36],"tags":[],"yoast_head":"\nComment Facebook am\u00e9liore son outil de gestion des publicit\u00e9s ?<\/title>\n<meta name=\"description\" content=\"Facebook lance "Statut", une page qui est sens\u00e9e contribuer \u00e0 l'am\u00e9lioration des campagnes de publicit\u00e9s sur la plateforme !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eb-elite.fr\/index.php\/2019\/12\/05\/comment-facebook-ameliore-son-outil-gestion-publicites\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Facebook am\u00e9liore son outil 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