{"id":3248,"date":"2019-12-12T10:00:00","date_gmt":"2019-12-12T09:00:00","guid":{"rendered":"https:\/\/eb-elite.fr\/?p=3248"},"modified":"2019-12-11T20:11:05","modified_gmt":"2019-12-11T19:11:05","slug":"que-revele-le-rapport-annuel-facebook-sur-le-marketing-social","status":"publish","type":"post","link":"https:\/\/eb-elite.fr\/index.php\/2019\/12\/12\/que-revele-le-rapport-annuel-facebook-sur-le-marketing-social\/","title":{"rendered":"Que r\u00e9v\u00e8le le rapport annuel de Facebook sur le marketing social ?"},"content":{"rendered":"\n

Le rapport annuel de Facebook <\/a>\u00ab\u00a0State of Disruption 2019\u00a0\u00bb vient d\u2019\u00eatre publi\u00e9\u00a0! <\/p>\n\n\n\n

Bien que centr\u00e9 sur\nFacebook, ce rapport apporte une bonne vision des grosses tendances\npublicitaires et marketing. Un contenu dense, en 72 pages qui examine l\u2019\u00e9tat\nactuel ainsi que le futur du social media marketing et la publicit\u00e9 digitale.<\/p>\n\n\n\n

C\u2019est le service d\u2019\u00e9tudes\nde Facebook, Facebook IQ, qui a rassembl\u00e9 la plupart des donn\u00e9es du rapport.\nLes chiffres et insights communiqu\u00e9s par le g\u00e9ant am\u00e9ricain sont tr\u00e8s\npertinents.<\/p>\n\n\n\n

Voici donc quelques-unes\nde ces informations les plus int\u00e9ressantes !<\/p>\n\n\n\n

Les consommateurs<\/h2>\n\n\n\n

Le rapport se penche en\npremier sur les consommateurs en 2019. Les chiffres et les statistiques d\u00e9voilent\nque ces derniers veulent consommer de faon pratique, sans friction et avoir de\nbonnes exp\u00e9riences d\u2019achat :<\/p>\n\n\n\n

    Les marques ont perdus 213 milliards de\ndollars suite \u00e0 des frictions caus\u00e9es aux consommateurs<\/p>\n\n\n\n

    71% des gens veulent des services pratiques\nqui font gagner du temps<\/p>\n\n\n\n

    59% des consommateurs d\u00e9clarent qu\u2019ils sont\npr\u00eats \u00e0 payer plus lorsque le service est plus pratique<\/p>\n\n\n\n

    84% des gens avouent qu\u2019une mauvaise\nexp\u00e9rience d\u2019achat peut les convaincre de ne plus acheter chez cette marque<\/p>\n\n\n\n

Misez sur les stories selon Facebook<\/h2>\n\n\n\n

Les stories sont la\nnouvelle fa\u00e7on tendance pour communiquer ! C\u2019est en tout cas ce que montre\nle rapport de Facebook.<\/p>\n\n\n\n

    1 milliard d\u2019internautes publient ou\nregardent les stories chaque jour dans l\u2019\u00e9cosyst\u00e8me Facebook<\/p>\n\n\n\n

    65% des gens trouvent que les stories sont\nun bon moyen de se rapprocher des marques et de leurs amis<\/p>\n\n\n\n

    58% des consommateurs sont plus int\u00e9ress\u00e9s\npar une marque ou des produits apr\u00e8s les avoir vus en stories<\/p>\n\n\n\n

Il faut alors surfer sur\ncette mode pour mieux r\u00e9ussir son marketing social.<\/p>\n\n\n\n

L\u2019interaction entre les\nmarques et les consommateurs avec la messagerie <\/p>\n\n\n\n

Les stories ne sont pas\nle seul moyen de communiquer avec les consommateurs, il y a aussi la messagerie\n:<\/p>\n\n\n\n

    20 milliards de messages Messenger sont\nenvoy\u00e9s mensuellement <\/p>\n\n\n\n

    64% des gens pr\u00e9f\u00e8rent envoyer un message \u00e0\nune entreprise, au lieu de lui t\u00e9l\u00e9phoner ou lui envoyer un e-mail<\/p>\n\n\n\n

    66% des personnes interrog\u00e9es ont plus\nconfiance \u00e0 une marque avec qui ils peuvent communiquer directement par message<\/p>\n\n\n\n

L\u2019AR et la VR<\/h2>\n\n\n\n

Le rapport de Facebook montre\n\u00e9galement l\u2019importance \u00e0 venir de l\u2019AR et de la VR. <\/p>\n\n\n\n

53% des am\u00e9ricains disent\n\u00eatre pr\u00eats \u00e0 essayer de nouveaux produits gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 virtuelle. Les\ntech adopters quant \u00e0 eux sont 93% \u00e0 l\u2019avouer.<\/p>\n\n\n\n

Pour lire le rapport\ncomplet :<\/p>\n\n\n\n

https:\/\/www.facebook.com\/business\/m\/emerging-disruptors<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Le rapport annuel de Facebook \u00ab\u00a0State of Disruption 2019\u00a0\u00bb vient d\u2019\u00eatre publi\u00e9\u00a0! Bien que centr\u00e9 sur Facebook, ce rapport apporte une bonne vision des grosses tendances publicitaires et marketing. Un contenu dense, en 72 pages qui examine l\u2019\u00e9tat actuel ainsi que le futur du social media marketing et la publicit\u00e9 digitale. C\u2019est le service d\u2019\u00e9tudes de Facebook, Facebook IQ, qui …<\/p>\n","protected":false},"author":1,"featured_media":3249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[33],"tags":[],"yoast_head":"\nQue r\u00e9v\u00e8le le rapport annuel de Facebook sur le marketing social ?<\/title>\n<meta name=\"description\" content=\"Le rapport annuel de Facebook \u00ab State of Disruption 2019 \u00bb vient d\u2019\u00eatre publi\u00e9 ! 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