{"id":3320,"date":"2020-02-11T14:53:14","date_gmt":"2020-02-11T13:53:14","guid":{"rendered":"https:\/\/eb-elite.fr\/?p=3320"},"modified":"2020-02-11T14:53:17","modified_gmt":"2020-02-11T13:53:17","slug":"quel-changement-en-seo-apres-le-dernier-google-update","status":"publish","type":"post","link":"https:\/\/eb-elite.fr\/index.php\/2020\/02\/11\/quel-changement-en-seo-apres-le-dernier-google-update\/","title":{"rendered":"Quel changement en SEO apr\u00e8s le dernier Google Update ?"},"content":{"rendered":"\n<p>Apr\u00e8s le dernier Google Update, de nombreux experts <a href=\"https:\/\/eb-elite.fr\/index.php\/2019\/01\/18\/12-raisons-pour-lesquelles-votre-entreprise-a-absolument-besoin-de-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"SEO (s\u2019ouvre dans un nouvel onglet)\">SEO<\/a> ont remarqu\u00e9 des mouvements inhabituels dans leur trafic organique.<\/p>\n\n\n\n<p>Les r\u00e9f\u00e9renceurs\nqui ont signal\u00e9 ces mouvements inhabituels dans les SERPs de Google ces\nderniers jours sont nombreux&nbsp;!<\/p>\n\n\n\n<p>Les variations en\nquestion sont fortes d\u2019apr\u00e8s les experts. Les outils de monitoring montrent en\neffet des \u00e9carts de 10 \u00e0 15% en moyenne par rapport au trafic habituel.<\/p>\n\n\n\n<p>La journ\u00e9e du 9\nf\u00e9vrier 2020 semble avoir connu le plus de trafic inhabituel.<\/p>\n\n\n\n<h2>Quoi faire en cas\nde variations dans votre trafic&nbsp;? <\/h2>\n\n\n\n<p>V\u00e9rifiez gr\u00e2ce \u00e0\nvos outils comme Google Analytics, si vous remarquez des variations dans votre\ntrafic, les effets des mouvements inhabituels et si ils sont positifs ou\nn\u00e9gatifs. <\/p>\n\n\n\n<p>Il faut donc comparer\nvotre trafic organique depuis le 9 f\u00e9vrier avec celui d\u2019une p\u00e9riode \u00e9quivalente\nde trafic stable afin de mieux comprendre ses mouvements.<\/p>\n\n\n\n<p>Les effets du\ndernier Google Update peuvent \u00eatre ressenti par exemple si vos pages rencontre\nune baisse des impressions ou encore une perte de positions 0 sur les requ\u00eates qui\napportent habituellement de forts volumes de trafic.<\/p>\n\n\n\n<p>Si vous\nrencontrez ces probl\u00e8mes, ne prenez pas de d\u00e9cision h\u00e2tive&nbsp;! <\/p>\n\n\n\n<p>Il vous faudra\nd\u2019abord analyser l\u2019ensemble des donn\u00e9es \u00e0 votre disposition pour trouver les\npoints communs des pages impact\u00e9es, avant d\u2019agir. Soyez donc prudent. Des\nmodifications h\u00e2tives \u00e0 vos pages, risquent d\u2019impacter encore plus n\u00e9gativement\nvotre trafic organique. <\/p>\n\n\n\n<h2>Mise \u00e0 jour de\nGoogle<\/h2>\n\n\n\n<p>Google n\u2019a pour\nl\u2019instant rien communiqu\u00e9 sur ce sujet et une mise \u00e0 jour de son algorithme n\u2019a\npas \u00e9t\u00e9 annonc\u00e9e. <\/p>\n\n\n\n<p>Google avait\nd\u00e9ploy\u00e9 la Core Update January 2020 le 13 janvier dernier. Les mises \u00e0 jour de\ntype Core Update sont des changements majeurs au sein de l\u2019algorithme de\nGoogle. Elles visent \u00e0 modifier la mani\u00e8re dont le moteur de recherche classe\nles pages dans son index de recherche.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s le dernier Google Update, de nombreux experts SEO ont remarqu\u00e9 des mouvements inhabituels dans leur trafic organique. Les r\u00e9f\u00e9renceurs qui ont signal\u00e9 ces mouvements inhabituels dans les SERPs de Google ces derniers jours sont nombreux&nbsp;! Les variations en question sont fortes d\u2019apr\u00e8s les experts. Les outils de monitoring montrent en effet des \u00e9carts de 10 \u00e0 15% en moyenne &hellip;<\/p>\n","protected":false},"author":1,"featured_media":3321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[33,69],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quel changement en SEO apr\u00e8s le dernier Google Update ? - Eb Elite<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s le dernier Google Update, de nombreux experts SEO ont remarqu\u00e9 des mouvements inhabituels dans leur trafic organique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eb-elite.fr\/index.php\/2020\/02\/11\/quel-changement-en-seo-apres-le-dernier-google-update\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quel changement en SEO apr\u00e8s le dernier Google Update ? - Eb Elite\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s le dernier Google Update, de nombreux experts SEO ont remarqu\u00e9 des mouvements inhabituels dans leur trafic organique.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eb-elite.fr\/index.php\/2020\/02\/11\/quel-changement-en-seo-apres-le-dernier-google-update\/\" \/>\n<meta property=\"og:site_name\" content=\"Eb Elite\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ebagency\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-11T13:53:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-11T13:53:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eb-elite.fr\/wp-content\/uploads\/2020\/02\/seo1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"867\" \/>\n\t<meta property=\"og:image:height\" content=\"429\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@eb_elite\" \/>\n<meta name=\"twitter:site\" content=\"@eb_elite\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/eb-elite.fr\/#organization\",\"name\":\"EB Elite\",\"url\":\"https:\/\/eb-elite.fr\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/ebagency\",\"https:\/\/www.instagram.com\/eb.communication\/?hl=fr\",\"https:\/\/www.linkedin.com\/company\/14776230\",\"https:\/\/twitter.com\/eb_elite\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/eb-elite.fr\/#logo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/eb-elite.fr\/wp-content\/uploads\/2018\/12\/logo_horizental-2.png\",\"width\":310,\"height\":417,\"caption\":\"EB Elite\"},\"image\":{\"@id\":\"https:\/\/eb-elite.fr\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eb-elite.fr\/#website\",\"url\":\"https:\/\/eb-elite.fr\/\",\"name\":\"EB ELITE\",\"description\":\"Marketing &amp; communication\",\"publisher\":{\"@id\":\"https:\/\/eb-elite.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/eb-elite.fr\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2020\/02\/11\/quel-changement-en-seo-apres-le-dernier-google-update\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/eb-elite.fr\/wp-content\/uploads\/2020\/02\/seo1.jpg\",\"width\":867,\"height\":429,\"caption\":\"Google Update\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2020\/02\/11\/quel-changement-en-seo-apres-le-dernier-google-update\/#webpage\",\"url\":\"https:\/\/eb-elite.fr\/index.php\/2020\/02\/11\/quel-changement-en-seo-apres-le-dernier-google-update\/\",\"name\":\"Quel changement en SEO apr\\u00e8s le dernier Google Update ? - Eb Elite\",\"isPartOf\":{\"@id\":\"https:\/\/eb-elite.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2020\/02\/11\/quel-changement-en-seo-apres-le-dernier-google-update\/#primaryimage\"},\"datePublished\":\"2020-02-11T13:53:14+00:00\",\"dateModified\":\"2020-02-11T13:53:17+00:00\",\"description\":\"Apr\\u00e8s le dernier Google Update, de nombreux experts SEO ont remarqu\\u00e9 des mouvements inhabituels dans leur trafic organique.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eb-elite.fr\/index.php\/2020\/02\/11\/quel-changement-en-seo-apres-le-dernier-google-update\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2020\/02\/11\/quel-changement-en-seo-apres-le-dernier-google-update\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2020\/02\/11\/quel-changement-en-seo-apres-le-dernier-google-update\/#webpage\"},\"author\":{\"@id\":\"https:\/\/eb-elite.fr\/#\/schema\/person\/522b209365e77c679534ae18d0755e43\"},\"headline\":\"Quel changement en SEO apr\\u00e8s le dernier Google Update ?\",\"datePublished\":\"2020-02-11T13:53:14+00:00\",\"dateModified\":\"2020-02-11T13:53:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2020\/02\/11\/quel-changement-en-seo-apres-le-dernier-google-update\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/eb-elite.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2020\/02\/11\/quel-changement-en-seo-apres-le-dernier-google-update\/#primaryimage\"},\"articleSection\":\"Marketing,SEO\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/eb-elite.fr\/index.php\/2020\/02\/11\/quel-changement-en-seo-apres-le-dernier-google-update\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/eb-elite.fr\/#\/schema\/person\/522b209365e77c679534ae18d0755e43\",\"name\":\"Ella B.\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/eb-elite.fr\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/23a43e020339fa90bacf49239417412a?s=96&d=mm&r=g\",\"caption\":\"Ella B.\"},\"description\":\"Passionn\\u00e9e par l'\\u00e9criture et le digital, je d\\u00e9niche toutes les nouveaut\\u00e9s du marketing digital pour vous en informer !\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/ella-brabra\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/posts\/3320"}],"collection":[{"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/comments?post=3320"}],"version-history":[{"count":1,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/posts\/3320\/revisions"}],"predecessor-version":[{"id":3322,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/posts\/3320\/revisions\/3322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/media\/3321"}],"wp:attachment":[{"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/media?parent=3320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/categories?post=3320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/tags?post=3320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}