WhatsApp<\/a> lui a permis de rejoindre le club ferm\u00e9 des 12 applications qui ont d\u00e9pass\u00e9 les 5 milliards d\u2019installations\u00a0! <\/p>\n\n\n\nEn 2019, WhatsApp\navait annonc\u00e9 ne plus mettre \u00e0 jour son application sur les mod\u00e8les anciens des\nt\u00e9l\u00e9phones Android et iOS. Malgr\u00e9 cela, l\u2019application semble continuer \u00e0\nprogresser.<\/p>\n\n\n\n
La publicit\u00e9 sur\nWhatsApp <\/h2>\n\n\n\n
Facebook, le\npropri\u00e9taire de la messagerie, revient en arri\u00e8re et annule son projet de\nmon\u00e9tisation de l\u2019application \u00e0 travers des publicit\u00e9s style banni\u00e8res.<\/p>\n\n\n\n
En effet, le marketing sur la messagerie ne se fera pas gr\u00e2ce \u00e0 des banni\u00e8res publicitaires, et c\u2019est mieux ainsi !<\/p>\n\n\n\n
Le marketing sur\nWhatsApp se fera plus \u00e0 travers de la communication \u00ab one to one \u00bb,\nC\u2019est-\u00e0-dire directement avec les prospects et les clients ou \u00e0 travers des\ngroupes qui permettront de transformer les prospects en client et qui seront\nutiles dans les services d\u2019apr\u00e8s-vente.<\/p>\n\n\n\n
Facebook\ncontinuera sans doute \u00e0 d\u00e9velopper de nouvelles fonctionnalit\u00e9s qui permettront\nde mon\u00e9tiser l\u2019application, en offrant de nouveaux services destin\u00e9s aux\nentreprises. <\/p>\n\n\n\n
WhatsApp est donc un canal de communication int\u00e9ressant pour les entreprises.<\/p>\n\n\n\n
La concurrence face \u00e0 WhatsApp<\/h2>\n\n\n\n
Son concurrent, Telegram propose plusieurs options int\u00e9ressantes qui facilitent la gestion de groupes et des communaut\u00e9s d\u2019utilisateurs. Malgr\u00e9 cela, l\u2019application n\u2019arrive pas \u00e0 combler le gap avec le g\u00e9ant am\u00e9ricain.<\/p>\n\n\n\n
La messagerie de\nFacebook est l\u2019application qui compte le plus d\u2019utilisateurs. Il est donc normal\nde faire recours \u00e0 celle-ci et de la privil\u00e9gier pour les strat\u00e9gies de\ncommunication.<\/p>\n\n\n\n
WhatsApp pourrait\n\u00e9galement proposer des outils similaires \u00e0 ceux propos\u00e9s par Telegram\nprochainement. Facebook envisage aussi d\u2019unifier ses messageries (Facebook,\nInstagram, WhatsApp) ce qui offrira un outil de communication tr\u00e8s puissant aux\nannonceurs !<\/p>\n","protected":false},"excerpt":{"rendered":"
WhatsApp, l\u2019application de messagerie vient de passer le cap des 5 milliards de t\u00e9l\u00e9chargement sur Play Store rejoignant ainsi YouTube, Gmail, Facebook\u2026 L\u2019ann\u00e9e derni\u00e8re, de nombreuses marques et marketeurs ont commenc\u00e9 \u00e0 travailler leur communication sur l\u2019application qui conna\u00eet un vrai boom. Cet engouement pour WhatsApp lui a permis de rejoindre le club ferm\u00e9 des 12 applications qui ont d\u00e9pass\u00e9 …<\/p>\n","protected":false},"author":1,"featured_media":3324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[33,36],"tags":[],"yoast_head":"\n
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