{"id":3354,"date":"2020-03-12T16:36:52","date_gmt":"2020-03-12T15:36:52","guid":{"rendered":"https:\/\/eb-elite.fr\/?p=3354"},"modified":"2020-03-12T16:36:52","modified_gmt":"2020-03-12T15:36:52","slug":"quelle-est-la-strategie-des-hotels-ibis-sur-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/eb-elite.fr\/index.php\/2020\/03\/12\/quelle-est-la-strategie-des-hotels-ibis-sur-les-reseaux-sociaux\/","title":{"rendered":"Quelle est la strat\u00e9gie des h\u00f4tels ibis sur les r\u00e9seaux sociaux ?"},"content":{"rendered":"\n<p>Le groupe h\u00f4telier <a href=\"https:\/\/all.accor.com\/france\/index.fr.shtml\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"AccorHotels (s\u2019ouvre dans un nouvel onglet)\">AccorHotels<\/a> mise sur les r\u00e9seaux sociaux pour ses h\u00f4tels ibis budget\u00a0! Le groupe a r\u00e9alis\u00e9 des millions de vues gr\u00e2ce \u00e0 eux.<\/p>\n\n\n\n<p>La strat\u00e9gie qui\navait pour but de repositionner la marque au-devant des esprits de la client\u00e8le\ncible de ces h\u00f4tels a \u00e9t\u00e9 men\u00e9e sur Instagram, Facebook, Snapchat et Eventbrite.<\/p>\n\n\n\n<h2>ibis budget mise\nsur ses cours de coaching sportif gratuit<\/h2>\n\n\n\n<p>ibis budget offre,\nen effet, des cours de coaching sportifs gratuits dans ses 20 h\u00f4tels en France&nbsp;!<\/p>\n\n\n\n<p>Pour mettre en\navant cette particularit\u00e9 de son offre, une strat\u00e9gie de communication sur les\nr\u00e9seaux sociaux avait \u00e9t\u00e9 lanc\u00e9e sur diff\u00e9rentes plateformes. Les r\u00e9sultats\nobtenus ont d\u00e9pass\u00e9 toutes les pr\u00e9visions.<\/p>\n\n\n\n<p>C\u2019est plus de\n800&nbsp;000 impressions qui ont \u00e9t\u00e9 recens\u00e9 sur Facebook, 3,2 millions sur\nSnapchat et 55&nbsp;000 visites sur Everbright.&nbsp;\nEn termes de visibilit\u00e9, l\u2019op\u00e9ration a d\u00e9pass\u00e9 les pr\u00e9visions puisque le\ndispositif m\u00e9dia a permis de d\u00e9livrer. <\/p>\n\n\n\n<p>Pour Instagram,\nla compagnie h\u00f4teli\u00e8re a fait appel \u00e0 22 influenceurs qui cumulaient environs 2\nmillions d\u2019abonn\u00e9s entre eux sur la plateforme. Ils ont r\u00e9ussi \u00e0 cumul\u00e9 1,5\nmillions de vues via 245 stories publi\u00e9es.<\/p>\n\n\n\n<p>C\u2019est une visibilit\u00e9\n\u00e9norme que les h\u00f4tels ibis budget ont r\u00e9ussi \u00e0 avoir gr\u00e2ce \u00e0 cette compagne\nbien travaill\u00e9e.<\/p>\n\n\n\n<p>Les influenceurs\ntels que Nadia et Akim ou encore Alexander Gigow ont aussi particip\u00e9 \u00e0 cette\nop\u00e9ration puisqu\u2019ils ont partag\u00e9 leurs astuces et conseils pour rester en forme\net en partageant l\u2019\u00e9v\u00e8nement.<\/p>\n\n\n\n<h2>Les h\u00f4tels ibis\nbudget se sont associ\u00e9s \u00e0 Melty <\/h2>\n\n\n\n<p>Melty, un m\u00e9dia\nsuivi par les millenials, a g\u00e9r\u00e9 cette op\u00e9ration et l\u2019a relay\u00e9 sur ses pages\nFacebook et Snapchat.<\/p>\n\n\n\n<p>Le m\u00e9dia a invit\u00e9\nses abonn\u00e9s \u00e0 s\u2019inscrire \u00e0 la s\u00e9ance de coaching gratuite propos\u00e9 par ibis\nbudget la plus proche en se rendant sur Eventbrite, une plateforme de gestion\nd\u2019event. <\/p>\n\n\n\n<p>La campagne a\nutilis\u00e9 un ciblage g\u00e9ographique pour optimiser les r\u00e9sultats. Des pages\nFacebook et Snapchat ont \u00e9t\u00e9 cr\u00e9\u00e9es sp\u00e9cifiquement \u00e0 ce but afin que chaque\n\u00e9v\u00e9nement soit le plus cibl\u00e9 possible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe h\u00f4telier AccorHotels mise sur les r\u00e9seaux sociaux pour ses h\u00f4tels ibis budget\u00a0! Le groupe a r\u00e9alis\u00e9 des millions de vues gr\u00e2ce \u00e0 eux. La strat\u00e9gie qui avait pour but de repositionner la marque au-devant des esprits de la client\u00e8le cible de ces h\u00f4tels a \u00e9t\u00e9 men\u00e9e sur Instagram, Facebook, Snapchat et Eventbrite. ibis budget mise sur ses cours &hellip;<\/p>\n","protected":false},"author":1,"featured_media":3355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[33,36],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quelle est la strat\u00e9gie des h\u00f4tels ibis sur les r\u00e9seaux sociaux ? - Eb Elite<\/title>\n<meta name=\"description\" content=\"Le groupe h\u00f4telier AccorHotels mise sur les r\u00e9seaux sociaux pour ses h\u00f4tels ibis budget ! Le groupe a r\u00e9alis\u00e9 des millions de vues gr\u00e2ce \u00e0 eux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eb-elite.fr\/index.php\/2020\/03\/12\/quelle-est-la-strategie-des-hotels-ibis-sur-les-reseaux-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quelle est la strat\u00e9gie des h\u00f4tels ibis sur les r\u00e9seaux sociaux ? - Eb Elite\" \/>\n<meta property=\"og:description\" content=\"Le groupe h\u00f4telier AccorHotels mise sur les r\u00e9seaux sociaux pour ses h\u00f4tels ibis budget ! Le groupe a r\u00e9alis\u00e9 des millions de vues gr\u00e2ce \u00e0 eux.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eb-elite.fr\/index.php\/2020\/03\/12\/quelle-est-la-strategie-des-hotels-ibis-sur-les-reseaux-sociaux\/\" \/>\n<meta property=\"og:site_name\" content=\"Eb Elite\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ebagency\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-12T15:36:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eb-elite.fr\/wp-content\/uploads\/2020\/03\/ibis-budget.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@eb_elite\" \/>\n<meta name=\"twitter:site\" content=\"@eb_elite\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/eb-elite.fr\/#organization\",\"name\":\"EB Elite\",\"url\":\"https:\/\/eb-elite.fr\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/ebagency\",\"https:\/\/www.instagram.com\/eb.communication\/?hl=fr\",\"https:\/\/www.linkedin.com\/company\/14776230\",\"https:\/\/twitter.com\/eb_elite\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/eb-elite.fr\/#logo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/eb-elite.fr\/wp-content\/uploads\/2018\/12\/logo_horizental-2.png\",\"width\":310,\"height\":417,\"caption\":\"EB Elite\"},\"image\":{\"@id\":\"https:\/\/eb-elite.fr\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eb-elite.fr\/#website\",\"url\":\"https:\/\/eb-elite.fr\/\",\"name\":\"EB ELITE\",\"description\":\"Marketing &amp; communication\",\"publisher\":{\"@id\":\"https:\/\/eb-elite.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/eb-elite.fr\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2020\/03\/12\/quelle-est-la-strategie-des-hotels-ibis-sur-les-reseaux-sociaux\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/eb-elite.fr\/wp-content\/uploads\/2020\/03\/ibis-budget.jpg\",\"width\":1024,\"height\":768,\"caption\":\"https:\/\/www.accorhotels.com\/9909\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2020\/03\/12\/quelle-est-la-strategie-des-hotels-ibis-sur-les-reseaux-sociaux\/#webpage\",\"url\":\"https:\/\/eb-elite.fr\/index.php\/2020\/03\/12\/quelle-est-la-strategie-des-hotels-ibis-sur-les-reseaux-sociaux\/\",\"name\":\"Quelle est la strat\\u00e9gie des h\\u00f4tels ibis sur les r\\u00e9seaux sociaux ? - Eb Elite\",\"isPartOf\":{\"@id\":\"https:\/\/eb-elite.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2020\/03\/12\/quelle-est-la-strategie-des-hotels-ibis-sur-les-reseaux-sociaux\/#primaryimage\"},\"datePublished\":\"2020-03-12T15:36:52+00:00\",\"dateModified\":\"2020-03-12T15:36:52+00:00\",\"description\":\"Le groupe h\\u00f4telier AccorHotels mise sur les r\\u00e9seaux sociaux pour ses h\\u00f4tels ibis budget ! Le groupe a r\\u00e9alis\\u00e9 des millions de vues gr\\u00e2ce \\u00e0 eux.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eb-elite.fr\/index.php\/2020\/03\/12\/quelle-est-la-strategie-des-hotels-ibis-sur-les-reseaux-sociaux\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2020\/03\/12\/quelle-est-la-strategie-des-hotels-ibis-sur-les-reseaux-sociaux\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2020\/03\/12\/quelle-est-la-strategie-des-hotels-ibis-sur-les-reseaux-sociaux\/#webpage\"},\"author\":{\"@id\":\"https:\/\/eb-elite.fr\/#\/schema\/person\/522b209365e77c679534ae18d0755e43\"},\"headline\":\"Quelle est la strat\\u00e9gie des h\\u00f4tels ibis sur les r\\u00e9seaux sociaux ?\",\"datePublished\":\"2020-03-12T15:36:52+00:00\",\"dateModified\":\"2020-03-12T15:36:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2020\/03\/12\/quelle-est-la-strategie-des-hotels-ibis-sur-les-reseaux-sociaux\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/eb-elite.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2020\/03\/12\/quelle-est-la-strategie-des-hotels-ibis-sur-les-reseaux-sociaux\/#primaryimage\"},\"articleSection\":\"Marketing,Publicit\\u00e9\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/eb-elite.fr\/index.php\/2020\/03\/12\/quelle-est-la-strategie-des-hotels-ibis-sur-les-reseaux-sociaux\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/eb-elite.fr\/#\/schema\/person\/522b209365e77c679534ae18d0755e43\",\"name\":\"Ella B.\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/eb-elite.fr\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/23a43e020339fa90bacf49239417412a?s=96&d=mm&r=g\",\"caption\":\"Ella B.\"},\"description\":\"Passionn\\u00e9e par l'\\u00e9criture et le digital, je d\\u00e9niche toutes les nouveaut\\u00e9s du marketing digital pour vous en informer !\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/ella-brabra\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/posts\/3354"}],"collection":[{"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/comments?post=3354"}],"version-history":[{"count":1,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/posts\/3354\/revisions"}],"predecessor-version":[{"id":3356,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/posts\/3354\/revisions\/3356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/media\/3355"}],"wp:attachment":[{"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/media?parent=3354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/categories?post=3354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/tags?post=3354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}