{"id":3358,"date":"2020-03-17T16:51:39","date_gmt":"2020-03-17T15:51:39","guid":{"rendered":"https:\/\/eb-elite.fr\/?p=3358"},"modified":"2020-03-17T16:51:40","modified_gmt":"2020-03-17T15:51:40","slug":"quel-est-le-role-des-influenceurs-face-au-covid-19","status":"publish","type":"post","link":"https:\/\/eb-elite.fr\/index.php\/2020\/03\/17\/quel-est-le-role-des-influenceurs-face-au-covid-19\/","title":{"rendered":"Quel est le r\u00f4le des influenceurs face au Covid-19 ?"},"content":{"rendered":"\n<p>L\u2019agence Kolsquare a ouvert sa plateforme aux gouvernements et institutions gratuitement. Le but ? Faciliter le lien entre eux et les influenceurs !<\/p>\n\n\n\n<p>L\u2019objectif \u00e9tant d\u2019utiliser leur notori\u00e9t\u00e9 afin de partager <a href=\"https:\/\/www.gouvernement.fr\/info-coronavirus\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"les informations officielles li\u00e9es aux Covid-19 (s\u2019ouvre dans un nouvel onglet)\">les informations officielles li\u00e9es aux Covid-19<\/a>.<\/p>\n\n\n\n<h2>Les influenceurs\njouent leur r\u00f4le<\/h2>\n\n\n\n<p>Les cr\u00e9ateurs de\ncontenus peuvent toucher gr\u00e2ce \u00e0 leurs messages les personnes entre 10 et 35\nans qui repr\u00e9sentent la plus majorit\u00e9 de ceux pr\u00e9sents sur ces plateformes. Et\nils en ont bien conscience&nbsp;! <\/p>\n\n\n\n<p>C\u2019est pour cela\nque beaucoup d\u2019entre eux n\u2019ont pas attendu d\u2019\u00eatre sollicit\u00e9 par le gouvernement\npour essayer d\u2019informer leur audience. <\/p>\n\n\n\n<p>Bruno Maltor, blogueur\nsp\u00e9cialis\u00e9 dans les voyages, a, par exemple, conseill\u00e9 ses abonn\u00e9s de ne pas pr\u00e9voir\nde voyage \u00e0 l\u2019\u00e9tranger. Cindy Chtis, instagrameuse, incite son audience \u00e0\nprendre conscience de la situation de crise&nbsp;:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><em>\u00ab Nous \u00ab influenceuses \u00bb, prenons la parole non pas pour vous pr\u00e9senter des cr\u00e8mes, des shampooings ou des colis re\u00e7us mais pour faire prendre conscience de la gravit\u00e9 de la situation actuelle \u00e0 ceux qui la prennent encore \u00e0 la l\u00e9g\u00e8re \u00bb <\/em><\/p><cite> <em>Cindy Chtis<\/em><\/cite><\/blockquote>\n\n\n\n<p>Hugo D\u00e9crypte\nest, quant \u00e0 lui, un peu plus direct dans son discours. Il urge les gens \u00e0 se confiner&nbsp;:\n<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><em>\u00ab C\u2019est pas un attentat mais un virus, il s\u2019en tape complet de votre le\u00e7on de courage, il continuera juste \u00e0 se propager alors que chaque jour compte \u00bb <\/em><\/p><cite>Hugo Travers<\/cite><\/blockquote>\n\n\n\n<p>D\u2019autres\nutilisent leurs plateformes pour partager les recommandations du\ngouvernement&nbsp;!<\/p>\n\n\n\n<p>Norman a choisi\nde prendre un ton moins s\u00e9rieux pour parler du confinement et des magasins\nd\u00e9valis\u00e9s.<\/p>\n\n\n\n<h2>Ceux qui ne\nprennent pas la parole<\/h2>\n\n\n\n<p>Certains des\ninfluenceurs n\u2019ont pas communiqu\u00e9 sur la situation de crise actuelle. Les\nraisons cit\u00e9s par quelques un d\u2019entre eux est le nombre incroyable de messages\nsur le sujets d\u00e9j\u00e0 pr\u00e9sents sur les r\u00e9seaux sociaux. <\/p>\n\n\n\n<p>Noholita en fait\npartie. Elle a pr\u00e9f\u00e9r\u00e9 continuer de partager son contenu habituel en ne parlant\nde la situation que dans quelques stories. Ses abonn\u00e9s l\u2019ont vite urg\u00e9 \u00e0 en\nparler plus pour informer sa communaut\u00e9 et les inciter \u00e0 prendre les bonnes\nd\u00e9cisions. Elle a fini par partager un tableau sur le sujet que l\u2019une de ses\nabonn\u00e9s lui avait envoy\u00e9.<\/p>\n\n\n\n<p>Les influenceurs\nsont appel\u00e9s par beaucoup \u00e0 faire de leur mieux pour partager les informations\nsur le Coronavirus et les bonnes mesures \u00e0 prendre. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019agence Kolsquare a ouvert sa plateforme aux gouvernements et institutions gratuitement. Le but ? Faciliter le lien entre eux et les influenceurs ! L\u2019objectif \u00e9tant d\u2019utiliser leur notori\u00e9t\u00e9 afin de partager les informations officielles li\u00e9es aux Covid-19. Les influenceurs jouent leur r\u00f4le Les cr\u00e9ateurs de contenus peuvent toucher gr\u00e2ce \u00e0 leurs messages les personnes entre 10 et 35 ans qui &hellip;<\/p>\n","protected":false},"author":1,"featured_media":3359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[33],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quel est le r\u00f4le des influenceurs face au Covid-19 ? - Eb Elite<\/title>\n<meta name=\"description\" content=\"L\u2019agence Kolsquare a ouvert sa plateforme aux gouvernements et institutions gratuitement. Le but ? 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