Google<\/a> veut aider les petits business \u00e0 franchir ce pas et \u00e0 faciliter le passage \u00e0 la vente en ligne aux plus grand nombre d\u2019entreprises possible.<\/p>\n\n\n\nGoogle veut\nbooster la vente en ligne<\/h2>\n\n\n\n
Le g\u00e9ant\nam\u00e9ricain soutient les business pendant cette p\u00e9riode difficile en leur offrant\nla chance de b\u00e9n\u00e9ficier d\u2019un de leur service gratuitement !<\/p>\n\n\n\n
Le directeur de\ncommerce chez Google, Bill Ready, explique dans un communiqu\u00e9 que les r\u00e9sultats\nde recherche sur Google Shopping seront d\u00e9sormais majoritairement des annonces\ngratuites afin d\u2019aider les marchands \u00e0 atteindre les consommateurs.<\/p>\n\n\n\n
Le service Google Shopping peut comptabiliser plusieurs centaines de millions de recherches par jour\u00a0!<\/p>\n\n\n\n
Il permet de\npromouvoir un produit gr\u00e2ce \u00e0 des campagnes de publicit\u00e9 sur le moteur de\nrecherche Google. Il \u00e9tait jusqu\u2019\u00e0 pr\u00e9sent payant. D\u00e9sormais, toutes les\nentreprises pourront en b\u00e9n\u00e9ficier ce qui leurs permettra de toucher des\nmillions de consommateurs qui utilise Google pour d\u00e9cider de leurs achats. Cela\naugmentera probablement le nombre de produits qui seront vendus en ligne\npuisque le choix augmentera pour les acheteurs.<\/p>\n\n\n\n
Le partenariat de\nGoogle et de PayPal<\/h2>\n\n\n\n
Les entreprises\navec des campagnes publicitaires payantes, d\u00e9j\u00e0 en cours sur le service,\npourront les terminer en profitant de l\u2019offre gratuite. De quoi leur faire\nquelques \u00e9conomies. <\/p>\n\n\n\n
La compagnie\nexplique \u00e0 ce sujet : <\/p>\n\n\n\n
\u00ab Si vous \u00eates un utilisateur existant de Merchant Center et des annonces Shopping, vous n\u2019avez rien \u00e0 faire pour profiter des annonces gratuites, et pour les nouveaux utilisateurs de Merchant Center, nous continuerons \u00e0 travailler pour rationaliser le processus d\u2019int\u00e9gration sur la semaines et mois \u00e0 venir \u00bb.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"
Bonne nouvelle pour les commer\u00e7ants en ligne\u00a0! Le service Google Shopping deviendra gratuit pour les entreprises le 27 avril. Une annonce qui r\u00e9jouit durant cette p\u00e9riode de crise sanitaire. Cette offre ne sera disponible qu\u2019aux \u00c9tats-Unis en premier lieu, mais devrait \u00eatre d\u00e9ploy\u00e9e par la suite mondialement d\u2019ici fin 2020. Suite aux mesures de confinement adopt\u00e9es par plusieurs pays, les …<\/p>\n","protected":false},"author":1,"featured_media":3390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[33],"tags":[],"yoast_head":"\n
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