{"id":3401,"date":"2020-05-08T16:13:34","date_gmt":"2020-05-08T14:13:34","guid":{"rendered":"https:\/\/eb-elite.fr\/?p=3401"},"modified":"2020-05-08T16:13:35","modified_gmt":"2020-05-08T14:13:35","slug":"quelle-nouveaute-pour-google-podcasts","status":"publish","type":"post","link":"https:\/\/eb-elite.fr\/index.php\/2020\/05\/08\/quelle-nouveaute-pour-google-podcasts\/","title":{"rendered":"Quelle nouveaut\u00e9 pour Google Podcasts ?"},"content":{"rendered":"\n<p>Google lance une nouvelle fonctionnalit\u00e9 nomm\u00e9e Google Podcasts Manager\u00a0! Elle fonctionnera comme Google Analytics mais pour les podcasts.<\/p>\n\n\n\n<h2>Pourquoi Google\nlance Podcasts Manager&nbsp;?<\/h2>\n\n\n\n<p>Google avait\nr\u00e9cemment chang\u00e9 l\u2019interface de son application de podcasting afin de rendre\nplus facile la d\u00e9couverte de nouveaux contenus. L\u2019entreprise de Mountain View\ncherche clairement \u00e0 prendre une part du march\u00e9 des podcasts plus importante et\nde s\u2019imposer en tant qu\u2019acteur principal dans ce domaine aux c\u00f4t\u00e9s de ses plus\ngrands concurrents, Apple Podcasts et Spotify. Cela est d\u2019autant plus \u00e9vident\ndepuis que le g\u00e9ant du web a lanc\u00e9 Podcasts Manager, un tableau de bord qui\nanalyse les podcasts et le comportement des utilisateurs.<\/p>\n\n\n\n<p>Google comble\nainsi un vide dans ce march\u00e9&nbsp;! La firme est, en effet, la premi\u00e8re \u00e0 offrir\nla possibilit\u00e9 d\u2019acqu\u00e9rir des statistiques d\u2019\u00e9coute aux \u00e9diteurs de podcasts afin\nqu\u2019ils puissent analyser les performances des contenus et donc comprendre et\npr\u00e9voir le comportement de leur audience. De quoi s\u00e9duire les annonceurs encore\nr\u00e9ticents&nbsp;!<\/p>\n\n\n\n<h2>En quoi consiste\nle Google Podcasts Manager ?<\/h2>\n\n\n\n<p>Les podcasteurs\npeuvent enfin analyser le comportement de leur audience gr\u00e2ce au nouvel outil\nde Google&nbsp;! Plusieurs donn\u00e9es sont propos\u00e9es par Google Podcasts Manager.<\/p>\n\n\n\n<p>Parmi elles, on\npeut compter : La dur\u00e9e d\u2019\u00e9coute, quand les auditeurs se connectent aux\npodcasts et quand ils quittent la chaine, le nombre d\u2019\u00e9coutes par segment d\u2019\u00e9pisode,\npar \u00e9pisode et par \u00e9mission\u2026<\/p>\n\n\n\n<p>De plus, toutes\nces donn\u00e9es sont exportables. Elles peuvent donc \u00eatre envoy\u00e9es vers d\u2019autres\noutils d\u2019analyse.<\/p>\n\n\n\n<p>Un autre param\u00e8tre analys\u00e9 par le Podcasts Manager est l\u2019analyse anonyme des appareils. Cela signifie que cet outil d\u2019analyse de Google permet aux \u00e9diteurs de savoir quels outils l\u2019audience a utilis\u00e9 pour \u00e9couter les podcasts (ordinateur, smartphone, tablette\u2026). <\/p>\n\n\n\n<p>C\u2019est une source d\u2019informations tr\u00e8s utile qui pourrait permettre aux \u00e9diteurs de suivre les habitudes des utilisateurs et de s\u2019y adapter.<\/p>\n\n\n\n<p>Parmi les donn\u00e9es manquantes de cet outil cependant sont les donn\u00e9es d\u00e9mographiques des auditeurs. Apple Podcasts ne propose pas non plus cette option mais <a href=\"https:\/\/podcasters.spotify.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Spotify for Podcasters (s\u2019ouvre dans un nouvel onglet)\">Spotify for Podcasters<\/a> proposent ces donn\u00e9es sur sa plateforme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google lance une nouvelle fonctionnalit\u00e9 nomm\u00e9e Google Podcasts Manager\u00a0! Elle fonctionnera comme Google Analytics mais pour les podcasts. Pourquoi Google lance Podcasts Manager&nbsp;? Google avait r\u00e9cemment chang\u00e9 l\u2019interface de son application de podcasting afin de rendre plus facile la d\u00e9couverte de nouveaux contenus. L\u2019entreprise de Mountain View cherche clairement \u00e0 prendre une part du march\u00e9 des podcasts plus importante et &hellip;<\/p>\n","protected":false},"author":1,"featured_media":3402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[63,33],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quelle nouveaut\u00e9 pour Google Podcasts ? - Eb Elite<\/title>\n<meta name=\"description\" content=\"Google lance une nouvelle fonctionnalit\u00e9 nomm\u00e9e Google Podcasts Manager ! 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