Facebook<\/a> a confirm\u00e9 avoir rachet\u00e9 GIPHY pour la somme de 400 millions de dollars ! C\u2019est la cinqui\u00e8me acquisition la plus couteuse du groupe am\u00e9ricain. <\/p>\n\n\n\nLes contenus de GIPHY\ntouchent plus de 700 millions de personnes chaque jour ! Les concurrents\nde Facebook risquent de privil\u00e9gier l\u2019int\u00e9gration de l\u2019API d\u2019autres moteurs de\nrecherche de GIFs sur leur plateforme suite \u00e0 son rachat. <\/p>\n\n\n\n
Facebook assure pourtant que\nles d\u00e9veloppeurs auront toujours acc\u00e8s \u00e0 l\u2019API de GIPHY et que son acquisition\nne changera pas cela. La question se pose n\u00e9anmoins si des pixels de suivi, des\ncookies ou autres m\u00e9canismes de suivi seront d\u00e9sormais int\u00e9gr\u00e9 aux GIFs.<\/p>\n\n\n\n
Pour les r\u00e9seaux sociaux<\/h2>\n\n\n\n
Actuellement, Twitter utilise deux moteurs de GIFs sur sa plateforme : GIPHY et Tenor. Le r\u00e9seau social pourrait choisir de ne garder que Tenor. <\/p>\n\n\n\n
En 2012, lorsque Facebook avait acquis Instagram, Twitter avait d\u00e9cid\u00e9 de ne plus permettre \u00e0 ses utilisateurs de retrouver des amis sur cette application \u00e0 partir d\u2019une API sur sa plateforme. En r\u00e9action, Instagram ne permet plus \u00e0 Twitter d\u2019afficher l\u2019aper\u00e7u des photos issues de sa plateforme dans les tweets. Tenor pourrait donc profiter de cette relation contentieuse entre ces r\u00e9seaux sociaux. <\/p>\n\n\n\n
L\u2019API de GIPHY est \u00e9galement int\u00e9gr\u00e9 \u00e0 la plateforme de Snapchat, un autre concurrent des r\u00e9seaux sociaux du groupe Facebook. De m\u00eame pour TikTok et Tinder. Aucune de ses plateformes ne s\u2019est exprim\u00e9e sur le sujet pour le moment.<\/p>\n\n\n\n
Pour les messageries\ninstantan\u00e9es <\/h2>\n\n\n\n
Pour les messageries\ninstantan\u00e9es, la question de la s\u00e9curit\u00e9 est de mise. Signal, une messagerie chiffr\u00e9e\nde bout en bout pr\u00e9cise qu\u2019elle ne donne pas acc\u00e8s aux termes de recherche aux\ndiff\u00e9rents moteurs de GIFs pr\u00e9sents sur l\u2019application. <\/p>\n\n\n\n
De m\u00eame pour Telegram qui\naffirme qu\u2019aucune adresse IP, identifiant, num\u00e9ros de t\u00e9l\u00e9phone ou autres\nd\u2019donn\u00e9es pr\u00e9sentes sur l\u2019application ne sont partag\u00e9s avec GIPHY. Malgr\u00e9 cela,\nTelegram pourrait quand-m\u00eame envisager de ne plus utiliser ce moteur de\nrecherche de GIFs. Pareil pour Apple et son service iMessage.<\/p>\n\n\n\n
Pour les services\nd\u2019emailings<\/h2>\n\n\n\n
Mailchimp, un service d\u2019emailings qui propose un outil int\u00e9gr\u00e9 pour ins\u00e9rer des GIFs dans ses campagnes, a d\u00e9clar\u00e9 qu\u2019il continuerait de fournir ce service \u00e0 ses utilisateurs. Le service offre d\u00e9j\u00e0 la possibilit\u00e9 d\u2019ajouter un formulaire d\u2019inscription \u00e0 une page Facebook dans les emails ainsi que de publier des annonces pour des campagnes d\u2019emailing<\/a> sur le r\u00e9seau.<\/p>\n","protected":false},"excerpt":{"rendered":"R\u00e9seaux sociaux, messageries instantan\u00e9es et services d\u2019emailings\u2026 Ils int\u00e8grent tous GIPHY sur leur plateforme ! Quels changements suite \u00e0 son rachat ? GIPHY rachet\u00e9e pour 400 millions de dollars Facebook a confirm\u00e9 avoir rachet\u00e9 GIPHY pour la somme de 400 millions de dollars ! C\u2019est la cinqui\u00e8me acquisition la plus couteuse du groupe am\u00e9ricain. Les contenus de GIPHY touchent plus de …<\/p>\n","protected":false},"author":1,"featured_media":3414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[1],"tags":[],"yoast_head":"\n
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