{"id":3452,"date":"2020-06-09T14:33:02","date_gmt":"2020-06-09T12:33:02","guid":{"rendered":"https:\/\/eb-elite.fr\/?p=3452"},"modified":"2020-06-09T14:33:03","modified_gmt":"2020-06-09T12:33:03","slug":"comment-bytedance-va-conquerir-le-marche-international","status":"publish","type":"post","link":"https:\/\/eb-elite.fr\/index.php\/2020\/06\/09\/comment-bytedance-va-conquerir-le-marche-international\/","title":{"rendered":"Comment ByteDance va conqu\u00e9rir le march\u00e9 international ?"},"content":{"rendered":"\n<p>Le propri\u00e9taire de <a href=\"https:\/\/www.tiktok.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"TikTok (s\u2019ouvre dans un nouvel onglet)\">TikTok<\/a>, ByteDance, souhaite conqu\u00e9rir le march\u00e9 international\u00a0! L\u2019entreprise est d\u00e9j\u00e0 valoris\u00e9e \u00e0 plus de 100 milliards de dollars. <\/p>\n\n\n\n<h2>Comment la soci\u00e9t\u00e9 m\u00e8re de TikTok va-t-elle effectuer\ncela&nbsp;?<\/h2>\n\n\n\n<p>Progressivement, l\u2019entreprise technologique chinoise\nByteDance est entrain de transf\u00e9rer ses comp\u00e9tences en dehors de Chine suivant\nainsi une strat\u00e9gie de d\u00e9centralisation de son processus d\u00e9cisionnel hors de\nChine. <\/p>\n\n\n\n<p>L\u2019entreprise a m\u00eame recrut\u00e9 un ancien Chef du service de\nStreaming de Disney, Kevin Meyer dans cette optique. Plusieurs autres employ\u00e9s\n\u00e0 travers le monde ont \u00e9t\u00e9 recrut\u00e9s apr\u00e8s la mise en place de cette politique. C\u2019est\ndonc gr\u00e2ce \u00e0 cette politique que le propri\u00e9taire de TikTok pr\u00e9voit de conqu\u00e9rir\nle march\u00e9 en dehors de l\u2019empire du Milieu.<\/p>\n\n\n\n<h2>ByteDance, au plus pr\u00e8s des partenaires financiers<\/h2>\n\n\n\n<p>ByteDance a donc entam\u00e9 le transfert de ses comp\u00e9tences en\ndehors de la Chine. De plus, l\u2019entreprise a \u00e9galement &nbsp;commenc\u00e9 \u00e0 d\u00e9l\u00e9guer ses prises de d\u00e9cision et\nde transf\u00e9rer ses capacit\u00e9s de recherche hors de l\u2019empire du milieu.<\/p>\n\n\n\n<p>L\u2019entreprise aurait ainsi entrepris des activit\u00e9s de\nrecherche et de d\u00e9veloppement de TikTok \u00e0 Mountain View, en Californie&nbsp;! <\/p>\n\n\n\n<p>Le g\u00e9ant chinois a \u00e9galement recrut\u00e9 un directeur des\nrelations avec les investisseurs new-yorkais afin d\u2019assurer une proximit\u00e9 avec\nses partenaires financiers, comme KKR et General Atlantic.<\/p>\n\n\n\n<p>C\u2019est le recrutement de Kevin Meyer, ancien directeur du\nservice de streaming de Disney que la strat\u00e9gie de ByteDance a \u00e9t\u00e9 d\u00e9voil\u00e9e. Il\na initialement occup\u00e9 le poste de directeur de l\u2019exploitation de l\u2019entreprise\nchinoise \u00e0 Los Angeles avant d\u2019\u00eatre promu \u00e0 celui de directeur g\u00e9n\u00e9ral de\nTikTok. La plateforme en question totalise d\u00e9sormais plus d\u2019un milliard\nd\u2019utilisateurs actifs par mois&nbsp;!<\/p>\n\n\n\n<h2>L\u2019inqui\u00e9tude des employ\u00e9s en Chine<\/h2>\n\n\n\n<p>Cette strat\u00e9gie de recrutement en dehors de la Chine\npourrait donc permettre \u00e0 ByteDance de renforcer sa place \u00e0 l\u2019international et\nainsi de r\u00e9aliser son ambition d\u2019\u00e9tendre ses fronti\u00e8res hors de la Chine. L\u2019entreprise\na ainsi recrut\u00e9 de nombreux ing\u00e9nieurs dans de grandes agglom\u00e9rations\ninternationales comme Singapour, Jakarta ou encore Varsovie.<\/p>\n\n\n\n<p>Les employ\u00e9s de ByteDance en Chine semblent s\u2019inqui\u00e9ter de ces\nchangements organisationnels et strat\u00e9giques. Certains d\u2019entre eux craignent en\neffet de perdre leurs postes durant la phase d\u2019expansion de la soci\u00e9t\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le propri\u00e9taire de TikTok, ByteDance, souhaite conqu\u00e9rir le march\u00e9 international\u00a0! L\u2019entreprise est d\u00e9j\u00e0 valoris\u00e9e \u00e0 plus de 100 milliards de dollars. Comment la soci\u00e9t\u00e9 m\u00e8re de TikTok va-t-elle effectuer cela&nbsp;? Progressivement, l\u2019entreprise technologique chinoise ByteDance est entrain de transf\u00e9rer ses comp\u00e9tences en dehors de Chine suivant ainsi une strat\u00e9gie de d\u00e9centralisation de son processus d\u00e9cisionnel hors de Chine. L\u2019entreprise a &hellip;<\/p>\n","protected":false},"author":1,"featured_media":3453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment ByteDance va conqu\u00e9rir le march\u00e9 international ? - Eb Elite<\/title>\n<meta name=\"description\" content=\"Le propri\u00e9taire de TikTok, ByteDance, souhaite conqu\u00e9rir le march\u00e9 international ! 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