{"id":3476,"date":"2020-06-25T16:36:02","date_gmt":"2020-06-25T14:36:02","guid":{"rendered":"https:\/\/eb-elite.fr\/?p=3476"},"modified":"2020-06-25T16:36:03","modified_gmt":"2020-06-25T14:36:03","slug":"comment-mac-cosmetics-france-mele-humour-et-marketing","status":"publish","type":"post","link":"https:\/\/eb-elite.fr\/index.php\/2020\/06\/25\/comment-mac-cosmetics-france-mele-humour-et-marketing\/","title":{"rendered":"Comment MAC Cosmetics France m\u00eale humour et marketing ?"},"content":{"rendered":"\n

MAC Cosmetics France s\u2019adresse aux Millennials avec humour gr\u00e2ce \u00e0 sa campagne de marketing sous forme de programme t\u00e9l\u00e9 vintage\u00a0! <\/p>\n\n\n\n

MAC Cosmetics France casse les codes de beaut\u00e9 et d\u00e9voile\nson c\u00f4t\u00e9 d\u00e9cal\u00e9 avec beaucoup d\u2019humour en s\u2019adressant \u00e0 une audience bien\npr\u00e9cise avec cette campagne surprenante sous forme de programme t\u00e9l\u00e9 vintage.<\/p>\n\n\n\n

L\u2019alliance de l\u2019humour et de l\u2019influence marketing pour la campagne\nde MAC Cosmetics <\/h2>\n\n\n\n

Aujourd\u2019hui, l\u2019influence marketing<\/a> est l\u2019un des meilleurs moyens pour acqu\u00e9rir de nouveaux clients et gagner en visibilit\u00e9 afin de booster les ventes de sa compagnie en un temps tr\u00e8s court.<\/p>\n\n\n\n

C\u2019est pour cette raison pr\u00e9cise que MAC Cosmetics France a d\u00e9cid\u00e9 de s\u2019associer \u00e0 des influenceurs pour sa campagne marketing visant les Millennials. L\u2019entreprise a donc fait appel \u00e0 Danaemakeup, Carla Ginola et Paola Locatelli pour \u00ab\u00a0Meet Your Matte \u00bb, sa campagne digitale relay\u00e9e sur Instagram<\/a> qui cible une audience \u00e2g\u00e9e entre 15 et 35 ans.<\/p>\n\n\n\n

La marque a cependant su ce distingu\u00e9 des autres campagnes\nde marketing d\u2019influence en misant sur l\u2019humour ! Elle a frapp\u00e9 fort\npuisqu\u2019en plus d\u2019avoir fait appel \u00e0 ces trois influenceuses, elle a \u00e9galement fait\nappel \u00e0 l\u2019influenceur mais aussi humoriste Elhadj Gaye. Ce dernier interpr\u00e8te\nle r\u00f4le du pr\u00e9sentateur t\u00e9l\u00e9 un peu loufoque dans l\u2019\u00e9mission t\u00e9l\u00e9 vintage de\nMAC Cosmetics France.<\/p>\n\n\n\n

Une campagne d\u00e9cal\u00e9e et inattendue de MAC Cosmetics <\/h2>\n\n\n\n

La campagne de MAC Cosmetics France est tr\u00e8s rafraichissante\navec son humour d\u00e9cal\u00e9. C\u2019est une approche inattendue pour une marque de\ncosm\u00e9tique. Elle surprend et amuse avec son ambiance r\u00e9tro.  <\/p>\n\n\n\n

Sous forme de programme t\u00e9l\u00e9 vintage fa\u00e7on \u00ab Tournez\nMan\u00e9ge \u00bb, le pr\u00e9sentateur, Elhadj Gaye, demande aux trois\ninfluenceuses : \u00ab Et vous, comment imaginez-vous ce partenaire\nid\u00e9al ? \u00bb. Chacune prend le temps de r\u00e9pondre et de pr\u00e9sent\u00e9 ainsi un\nrouge \u00e0 l\u00e8vre de la nouvelles ligne de lipsticks Matte de Matte chez MAC\nCosmetics France : le Powder Kiss, le Mat et le R\u00e9tro Matte Liquide.<\/p>\n\n\n\n

Paola choisi donc un partenaire sans compromis, infaillible\net audacieux. Danae quant \u00e0 elle pr\u00e9f\u00e8re un partenaire \u00e9l\u00e9gant, sophistiqu\u00e9 et\nintense. Enfin, le partenaire id\u00e9al pour Carla est doux et sensuel.<\/p>\n\n\n\n

Une collaboration d\u00e9cal\u00e9e qui se d\u00e9marque des autres !<\/p>\n","protected":false},"excerpt":{"rendered":"

MAC Cosmetics France s\u2019adresse aux Millennials avec humour gr\u00e2ce \u00e0 sa campagne de marketing sous forme de programme t\u00e9l\u00e9 vintage\u00a0! MAC Cosmetics France casse les codes de beaut\u00e9 et d\u00e9voile son c\u00f4t\u00e9 d\u00e9cal\u00e9 avec beaucoup d\u2019humour en s\u2019adressant \u00e0 une audience bien pr\u00e9cise avec cette campagne surprenante sous forme de programme t\u00e9l\u00e9 vintage. L\u2019alliance de l\u2019humour et de l\u2019influence marketing …<\/p>\n","protected":false},"author":1,"featured_media":3477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[33],"tags":[],"yoast_head":"\nComment MAC Cosmetics France m\u00eale humour et marketing ? - Eb Elite<\/title>\n<meta name=\"description\" content=\"MAC Cosmetics France s\u2019adresse aux Millennials avec humour gr\u00e2ce \u00e0 sa campagne de marketing sous forme de programme t\u00e9l\u00e9 vintage !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eb-elite.fr\/index.php\/2020\/06\/25\/comment-mac-cosmetics-france-mele-humour-et-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment MAC Cosmetics France m\u00eale humour et marketing ? - Eb Elite\" \/>\n<meta property=\"og:description\" content=\"MAC Cosmetics France s\u2019adresse aux Millennials avec humour gr\u00e2ce \u00e0 sa campagne de marketing sous forme de programme t\u00e9l\u00e9 vintage !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eb-elite.fr\/index.php\/2020\/06\/25\/comment-mac-cosmetics-france-mele-humour-et-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Eb Elite\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ebagency\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-25T14:36:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-25T14:36:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eb-elite.fr\/wp-content\/uploads\/2020\/06\/MAC-Cosmetics-France.png\" \/>\n\t<meta property=\"og:image:width\" content=\"638\" \/>\n\t<meta property=\"og:image:height\" content=\"436\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@eb_elite\" \/>\n<meta name=\"twitter:site\" content=\"@eb_elite\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/eb-elite.fr\/#organization\",\"name\":\"EB Elite\",\"url\":\"https:\/\/eb-elite.fr\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/ebagency\",\"https:\/\/www.instagram.com\/eb.communication\/?hl=fr\",\"https:\/\/www.linkedin.com\/company\/14776230\",\"https:\/\/twitter.com\/eb_elite\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/eb-elite.fr\/#logo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/eb-elite.fr\/wp-content\/uploads\/2018\/12\/logo_horizental-2.png\",\"width\":310,\"height\":417,\"caption\":\"EB Elite\"},\"image\":{\"@id\":\"https:\/\/eb-elite.fr\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/eb-elite.fr\/#website\",\"url\":\"https:\/\/eb-elite.fr\/\",\"name\":\"EB ELITE\",\"description\":\"Marketing & communication\",\"publisher\":{\"@id\":\"https:\/\/eb-elite.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/eb-elite.fr\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2020\/06\/25\/comment-mac-cosmetics-france-mele-humour-et-marketing\/#primaryimage\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/eb-elite.fr\/wp-content\/uploads\/2020\/06\/MAC-Cosmetics-France.png\",\"width\":638,\"height\":436,\"caption\":\"MAC Cosmetics France\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2020\/06\/25\/comment-mac-cosmetics-france-mele-humour-et-marketing\/#webpage\",\"url\":\"https:\/\/eb-elite.fr\/index.php\/2020\/06\/25\/comment-mac-cosmetics-france-mele-humour-et-marketing\/\",\"name\":\"Comment MAC Cosmetics France m\\u00eale humour et marketing ? - Eb Elite\",\"isPartOf\":{\"@id\":\"https:\/\/eb-elite.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2020\/06\/25\/comment-mac-cosmetics-france-mele-humour-et-marketing\/#primaryimage\"},\"datePublished\":\"2020-06-25T14:36:02+00:00\",\"dateModified\":\"2020-06-25T14:36:03+00:00\",\"description\":\"MAC Cosmetics France s\\u2019adresse aux Millennials avec humour gr\\u00e2ce \\u00e0 sa campagne de marketing sous forme de programme t\\u00e9l\\u00e9 vintage !\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/eb-elite.fr\/index.php\/2020\/06\/25\/comment-mac-cosmetics-france-mele-humour-et-marketing\/\"]}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2020\/06\/25\/comment-mac-cosmetics-france-mele-humour-et-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2020\/06\/25\/comment-mac-cosmetics-france-mele-humour-et-marketing\/#webpage\"},\"author\":{\"@id\":\"https:\/\/eb-elite.fr\/#\/schema\/person\/522b209365e77c679534ae18d0755e43\"},\"headline\":\"Comment MAC Cosmetics France m\\u00eale humour et marketing ?\",\"datePublished\":\"2020-06-25T14:36:02+00:00\",\"dateModified\":\"2020-06-25T14:36:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2020\/06\/25\/comment-mac-cosmetics-france-mele-humour-et-marketing\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/eb-elite.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/eb-elite.fr\/index.php\/2020\/06\/25\/comment-mac-cosmetics-france-mele-humour-et-marketing\/#primaryimage\"},\"articleSection\":\"Marketing\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/eb-elite.fr\/index.php\/2020\/06\/25\/comment-mac-cosmetics-france-mele-humour-et-marketing\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/eb-elite.fr\/#\/schema\/person\/522b209365e77c679534ae18d0755e43\",\"name\":\"Ella B.\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/eb-elite.fr\/#personlogo\",\"inLanguage\":\"fr-FR\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/23a43e020339fa90bacf49239417412a?s=96&d=mm&r=g\",\"caption\":\"Ella B.\"},\"description\":\"Passionn\\u00e9e par l'\\u00e9criture et le digital, je d\\u00e9niche toutes les nouveaut\\u00e9s du marketing digital pour vous en informer !\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/ella-brabra\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/posts\/3476"}],"collection":[{"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/comments?post=3476"}],"version-history":[{"count":1,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/posts\/3476\/revisions"}],"predecessor-version":[{"id":3478,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/posts\/3476\/revisions\/3478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/media\/3477"}],"wp:attachment":[{"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/media?parent=3476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/categories?post=3476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eb-elite.fr\/index.php\/wp-json\/wp\/v2\/tags?post=3476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}