{"id":3496,"date":"2020-07-07T11:55:23","date_gmt":"2020-07-07T09:55:23","guid":{"rendered":"https:\/\/eb-elite.fr\/?p=3496"},"modified":"2020-07-07T11:55:24","modified_gmt":"2020-07-07T09:55:24","slug":"comment-gucci-presente-ses-chaussures-grace-a-snapchat","status":"publish","type":"post","link":"https:\/\/eb-elite.fr\/index.php\/2020\/07\/07\/comment-gucci-presente-ses-chaussures-grace-a-snapchat\/","title":{"rendered":"Comment Gucci pr\u00e9sente ses chaussures gr\u00e2ce \u00e0 Snapchat ?"},"content":{"rendered":"\n<p>Gucci offre une nouvelle exp\u00e9rience \u00e0 ses fans sur Snapchat ! La r\u00e9alit\u00e9 augment\u00e9e se met au service de la mode en proposant l\u2019essayage de chaussures en AR.<\/p>\n\n\n\n<p>Snapchat a lanc\u00e9 une campagne en collaboration avec Gucci \u00e0 la fin du mois de juin 2020 qui permet aux utilisateurs d\u2019essayer certains mod\u00e8les de chaussure gr\u00e2ce \u00e0 <a href=\"https:\/\/eb-elite.fr\/index.php\/2019\/11\/14\/gucci-integre-la-realite-augmentee-dans-sa-campagne-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"la r\u00e9alit\u00e9 augment\u00e9e (s\u2019ouvre dans un nouvel onglet)\">la r\u00e9alit\u00e9 augment\u00e9e<\/a>\u00a0!<\/p>\n\n\n\n<h2>Try-on et Gucci<\/h2>\n\n\n\n<p>C\u2019est gr\u00e2ce \u00e0 la fonctionnalit\u00e9 baptis\u00e9e Try-on&nbsp; que Gucci a pu r\u00e9aliser cette campagne en\nr\u00e9alit\u00e9 augment\u00e9. Des mod\u00e8les 3D sont pr\u00e9par\u00e9s en amont. Puis, en utilisant la\nLens cr\u00e9\u00e9e pour Gucci, les utilisateurs peuvent essayer les chaussures et voir comment\nelles leur vont afin d\u2019\u00e9viter le passage \u00e0 un point de vente. Un bouton \u00ab\nAcheter \u00bb permet \u00e9galement de les renvoyer directement vers la boutique en\nligne.<\/p>\n\n\n\n<p>Selby Drummond, Head of Fashion and Beauty, de Snap, la\nmaison m\u00e8re de Snapchat explique dans un communiqu\u00e9 :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u00ab Gucci a toujours \u00e9t\u00e9 un partenaire incroyablement innovant. Ils abordent chaque activation sur Snapchat avec la m\u00eame cr\u00e9ativit\u00e9 que pour leurs designs et nous savons que d\u00e8s que nous les approchons avec de nouvelles opportunit\u00e9s, ils comprennent imm\u00e9diatement la puissance de notre technologie et de nos utilisateurs.\u00a0\u00bb <\/p><\/blockquote>\n\n\n\n<p>De plus, toujours d\u2019apr\u00e8s Selby Drummond,&nbsp;les\nutilisateurs de Snapchat seraient toujours \u00e0 la recherche de nouveaux moyens de\ns\u2019engager avec les marques. <\/p>\n\n\n\n<p>L\u2019usage de la r\u00e9alit\u00e9 augment\u00e9e du Try-on va probablement\navoir un impact important pour le futur du commerce en ligne.<\/p>\n\n\n\n<h2>La fonctionnalit\u00e9&nbsp;Try-on<\/h2>\n\n\n\n<p>La fonctionnalit\u00e9 Try-on de Snapchat est l\u2019une des nouveaut\u00e9s qui ont \u00e9t\u00e9 pr\u00e9sent\u00e9es durant le Snap Partner Summit 2020, au d\u00e9but du mois de juin 2020. Toutes les nouveaut\u00e9s pour le r\u00e9seau social qui arriveront dans les prochains mois ont \u00e9t\u00e9 d\u00e9voil\u00e9es lors de cet \u00e9v\u00e9nement. L\u2019occasion pour <a href=\"https:\/\/www.snapchat.com\/l\/fr-fr\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Snapchat (s\u2019ouvre dans un nouvel onglet)\">Snapchat<\/a> de montrer aux annonceurs et aux d\u00e9veloppeurs que son application reste la plus avanc\u00e9e, en mati\u00e8re de r\u00e9alit\u00e9 augment\u00e9e. <\/p>\n\n\n\n<p>Bien que Gucci soit la premi\u00e8re marque \u00e0 b\u00e9n\u00e9ficier de cette\ntechnologie, ce n\u2019est pas la premi\u00e8re qui propose d\u2019essayer des chaussures sur\nle r\u00e9seau social puisqu\u2019en 2018, Adidas avait pr\u00e9sent\u00e9 ses Ultraboost 19.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gucci offre une nouvelle exp\u00e9rience \u00e0 ses fans sur Snapchat ! La r\u00e9alit\u00e9 augment\u00e9e se met au service de la mode en proposant l\u2019essayage de chaussures en AR. Snapchat a lanc\u00e9 une campagne en collaboration avec Gucci \u00e0 la fin du mois de juin 2020 qui permet aux utilisateurs d\u2019essayer certains mod\u00e8les de chaussure gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e\u00a0! Try-on &hellip;<\/p>\n","protected":false},"author":1,"featured_media":3497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[33],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment Gucci pr\u00e9sente ses chaussures gr\u00e2ce \u00e0 Snapchat ? - Eb Elite<\/title>\n<meta name=\"description\" content=\"Gucci offre une nouvelle exp\u00e9rience \u00e0 ses fans sur Snapchat ! 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