{"id":3506,"date":"2020-07-14T12:08:20","date_gmt":"2020-07-14T10:08:20","guid":{"rendered":"https:\/\/eb-elite.fr\/?p=3506"},"modified":"2020-07-14T12:08:21","modified_gmt":"2020-07-14T10:08:21","slug":"quels-resultats-du-social-selling-en-france-en-2020","status":"publish","type":"post","link":"https:\/\/eb-elite.fr\/index.php\/2020\/07\/14\/quels-resultats-du-social-selling-en-france-en-2020\/","title":{"rendered":"Quels r\u00e9sultats du Social Selling en France en 2020 ?"},"content":{"rendered":"\n

Le barom\u00e8tre Social Selling France 2020 r\u00e9alis\u00e9 par La Poste Solutions Business montre l\u2019impact des r\u00e9seaux sociaux et du contenu sur l\u2019acte d\u2019achat en B2B.<\/p>\n\n\n\n

Un panorama complet des pratiques B2B sur les r\u00e9seaux sociaux est pr\u00e9sent\u00e9 dans le barom\u00e8tre r\u00e9alis\u00e9 en collaboration avec Intuiti avec un focus sur les strat\u00e9gies de contenus.<\/p>\n\n\n\n

Le Social Selling sur LinkedIn<\/h2>\n\n\n\n

Sans surprise, le barom\u00e8tre montre que LinkedIn<\/a> reste toujours le r\u00e9seau de r\u00e9f\u00e9rence pour le B2B\u00a0!<\/p>\n\n\n\n

D\u2019apr\u00e8s l\u2019\u00e9tude, LinkedIn continue \u00e0 devenir le r\u00e9seau\nincontournable dans le B2B puisque 84,8% des d\u00e9cideurs B2B l\u2019utilisent dans le\ncadre de leur activit\u00e9 professionnelle ! Ce chiffre continue de progresser\nd\u2019ann\u00e9e en ann\u00e9e.<\/p>\n\n\n\n

La vente gr\u00e2ce aux r\u00e9seaux sociaux<\/h2>\n\n\n\n

Les r\u00e9seaux sociaux peuvent g\u00e9n\u00e9rer un acte d\u2019achat ! <\/p>\n\n\n\n

20% des d\u00e9cisionnaires B2B ont affirm\u00e9 avoir effectu\u00e9 un\nachat apr\u00e8s avoir \u00e9t\u00e9 sollicit\u00e9 sur les r\u00e9seaux sociaux. Un chiffre qui reste\nsimilaire \u00e0 l\u2019ann\u00e9e derni\u00e8re.<\/p>\n\n\n\n

27% des achats effectu\u00e9s sont sup\u00e9rieurs ou \u00e9gaux \u00e0 10 mille euros\u00a0!<\/em><\/p><\/blockquote>\n\n\n\n

De plus, les r\u00e9seaux sociaux semblent de moins en moins \u00eatre\nvus comme un canal d\u2019\u00e9change, et sont de plus en plus vus comme un support\ncommercial avec 45% des r\u00e9pondants qui estiment avoir ont d\u00e9j\u00e0 r\u00e9pondu \u00e0 une\nsollicitation commerciale de quelqu\u2019un qu\u2019ils ne connaissaient pas sur les\nr\u00e9seaux sociaux. Ce chiffre augmente avec la taille de l\u2019entreprise.<\/p>\n\n\n\n

Un contenu de qualit\u00e9 g\u00e9n\u00e8re plus de vente<\/h2>\n\n\n\n

Souvent, les contenus incitent \u00e0 la vente<\/a> plut\u00f4t que les sollicitations. 37% des dirigeants ont achet\u00e9 un produit ou service apr\u00e8s avoir d\u00e9couvert un contenu publi\u00e9 sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n

Les contenus qui m\u00e8nent \u00e0 la vente sont hi\u00e9rarchis\u00e9s de\nfa\u00e7on tr\u00e8s int\u00e9ressante. Les articles et posts sont les plus efficaces puis\nviennent les recommandations d\u2019un contact, les vid\u00e9os et les publicit\u00e9s. Les Livres\nblancs et les podcasts, ferment la marche malgr\u00e9 leur popularit\u00e9. <\/p>\n\n\n\n

LinkedIn est le r\u00e9seau qui incite le plus \u00e0 l\u2019achat en B2B !\nFacebook reste cependant un vecteur important qui m\u00e8ne \u00e0 l\u2019achat avec 41.1%\ncontre 45.6% pour LinkedIn.<\/p>\n\n\n\n

D\u2019apr\u00e8s le barom\u00e8tre Social Selling 2020, le contenu publi\u00e9\npar les marques semble \u00eatre souvent de qualit\u00e9 minime.  En effet, 40% seulement des d\u00e9cideurs pensent\nque les contenus partag\u00e9s par les marques et entreprises sur les r\u00e9seaux\nsociaux sont pertinents !<\/p>\n\n\n\n

Les d\u00e9cideurs estiment que les entreprises devraient\nd\u00e9montrer leur expertise pour cr\u00e9er des contenus B2B impactants.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le barom\u00e8tre Social Selling France 2020 r\u00e9alis\u00e9 par La Poste Solutions Business montre l\u2019impact des r\u00e9seaux sociaux et du contenu sur l\u2019acte d\u2019achat en B2B. Un panorama complet des pratiques B2B sur les r\u00e9seaux sociaux est pr\u00e9sent\u00e9 dans le barom\u00e8tre r\u00e9alis\u00e9 en collaboration avec Intuiti avec un focus sur les strat\u00e9gies de contenus. Le Social Selling sur LinkedIn Sans surprise, …<\/p>\n","protected":false},"author":1,"featured_media":3507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[33],"tags":[],"yoast_head":"\nQuels r\u00e9sultats du Social Selling en France en 2020 ? - Eb Elite<\/title>\n<meta name=\"description\" content=\"Le barom\u00e8tre Social Selling France 2020 r\u00e9alis\u00e9 par La Poste Solutions Business montre l\u2019impact des r\u00e9seaux sociaux et du contenu sur l\u2019acte d\u2019achat en B2B.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eb-elite.fr\/index.php\/2020\/07\/14\/quels-resultats-du-social-selling-en-france-en-2020\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quels r\u00e9sultats du Social Selling en France en 2020 ? 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