{"id":3529,"date":"2020-07-28T11:47:13","date_gmt":"2020-07-28T09:47:13","guid":{"rendered":"https:\/\/eb-elite.fr\/?p=3529"},"modified":"2020-07-28T11:47:14","modified_gmt":"2020-07-28T09:47:14","slug":"quelle-strategie-a-adopter-en-ete-d-apres-lena-situations","status":"publish","type":"post","link":"https:\/\/eb-elite.fr\/index.php\/2020\/07\/28\/quelle-strategie-a-adopter-en-ete-d-apres-lena-situations\/","title":{"rendered":"Quelle strat\u00e9gie \u00e0 adopter en \u00e9t\u00e9 d\u2019apr\u00e8s L\u00e9na Situations ?"},"content":{"rendered":"\n<p>Beaucoup de cr\u00e9ateurs de contenu se demandent quelle <a href=\"https:\/\/eb-elite.fr\/index.php\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"strat\u00e9gie (s\u2019ouvre dans un nouvel onglet)\">strat\u00e9gie<\/a> adopter en \u00e9t\u00e9\u00a0! Voici en exemple la strat\u00e9gie estivale de L\u00e9na Situations.<\/p>\n\n\n\n<p>Un grand nombre de cr\u00e9ateurs de contenu se demandent s\u2019il\nest pertinent de cr\u00e9er du contenu pendant l\u2019\u00e9t\u00e9.<\/p>\n\n\n\n<p>Albane Thommeret, influenceuse depuis sept ans\u00a0sous le pseudo d\u2019Enabla, explique \u00e0 ce sujet dans une interview que pour elle, pendant le mois d\u2019ao\u00fbt, sa communaut\u00e9 n\u2019est pas tr\u00e8s pr\u00e9sente. Du coup, elle ralentit l\u00e9g\u00e8rement son rythme de publication.<\/p>\n\n\n\n<p>D\u2019apr\u00e8s elle, beaucoup de gens pensent que puisque c\u2019est\nl\u2019\u00e9t\u00e9, le nombre de personnes sur leur t\u00e9l\u00e9phone va augmenter et que les\ncontenus vont avoir une plus grande port\u00e9e durant cette p\u00e9riode. Cependant,\ncela n\u2019est pas forc\u00e9ment vrai pour tous.<\/p>\n\n\n\n<p>Enabla confie en effet&nbsp;:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u00ab\u00a0Ce n\u2019est pas ce que je ressens sur mon contenu. Le contenu est moins vu l\u2019\u00e9t\u00e9 et \u00e0 partir de septembre \u00e7a repart tr\u00e8s tr\u00e8s bien. \u00bb<\/p><\/blockquote>\n\n\n\n<h2>La strat\u00e9gie de contenu estivale de L\u00e9na Situations<\/h2>\n\n\n\n<p>Cette diminution du rythme de partage de certains cr\u00e9ateurs\nde contenu peut profiter \u00e0 d\u2019autres qui ne l\u00e2chent pas le rythme et qui\nadoptent des styles de publications adapt\u00e9es \u00e0 l\u2019\u00e9t\u00e9&nbsp;!<\/p>\n\n\n\n<p>L\u2019un des meilleurs exemples est celui de L\u00e9na Situations\navec ses vlogs d\u2019ao\u00fbt. C\u2019est en ao\u00fbt 2017 qu\u2019elle a lanc\u00e9 cette strat\u00e9gie de\ncontenu pour la premi\u00e8re fois et les r\u00e9sultats se sont vite fait ressentir. <\/p>\n\n\n\n<p>La strat\u00e9gie est assez simple. Chaque jour durant ce mois, l\u2019influenceuse a partag\u00e9 son quotidien dans une vid\u00e9o sous format de vlog. Cela a v\u00e9ritablement chang\u00e9 <a href=\"https:\/\/www.youtube.com\/channel\/UCDkl5M0WVaddTWE4rr2cSeA\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"sa cha\u00eene YouTube (s\u2019ouvre dans un nouvel onglet)\">sa cha\u00eene YouTube<\/a> puisqu\u2019elle est vite passer en quelques jours de quelques milliers d\u2019abonn\u00e9s \u00e0 plus de dix milles d\u2019entre eux\u00a0! <\/p>\n\n\n\n<p>Ses vlogs d\u2019\u00e9t\u00e9 sont encore aujourd\u2019hui encore tr\u00e8s suivis et tr\u00e8s attendus par sa communaut\u00e9.<\/p>\n\n\n\n<h2>L\u2019exemple de Bilal Hassani<\/h2>\n\n\n\n<p>Le chanteur Bilal Hassani a lui aussi profiter de l\u2019\u00e9t\u00e9 pour\nbooster sa cha\u00eene YouTube&nbsp;! En 2018, il a partag\u00e9 plusieurs vid\u00e9os\noriginales pendant le mois d\u2019ao\u00fbt puisqu\u2019il ne partait pas en vacances. <\/p>\n\n\n\n<p>Il est \u00e9galement apparu dans les vlogs de L\u00e9na Situations. Gr\u00e2ce\n\u00e0 cette pr\u00e9sence estivale, il a r\u00e9ussi \u00e0 r\u00e9unir plus de 400 000 abonn\u00e9s\nsuppl\u00e9mentaires&nbsp;!<\/p>\n\n\n\n<p>Il explique \u00e0 ce sujet&nbsp;:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u00ab Il y a un vrai public, une vraie audience \u00bb<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Beaucoup de cr\u00e9ateurs de contenu se demandent quelle strat\u00e9gie adopter en \u00e9t\u00e9\u00a0! Voici en exemple la strat\u00e9gie estivale de L\u00e9na Situations. Un grand nombre de cr\u00e9ateurs de contenu se demandent s\u2019il est pertinent de cr\u00e9er du contenu pendant l\u2019\u00e9t\u00e9. Albane Thommeret, influenceuse depuis sept ans\u00a0sous le pseudo d\u2019Enabla, explique \u00e0 ce sujet dans une interview que pour elle, pendant le &hellip;<\/p>\n","protected":false},"author":1,"featured_media":3530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[33],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quelle strat\u00e9gie \u00e0 adopter en \u00e9t\u00e9 d\u2019apr\u00e8s L\u00e9na Situations ? - Eb Elite<\/title>\n<meta name=\"description\" content=\"Beaucoup de cr\u00e9ateurs de contenu se demandent quelle strat\u00e9gie adopter en \u00e9t\u00e9 ! 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