{"id":3543,"date":"2020-08-04T12:07:00","date_gmt":"2020-08-04T10:07:00","guid":{"rendered":"https:\/\/eb-elite.fr\/?p=3543"},"modified":"2020-08-04T12:07:02","modified_gmt":"2020-08-04T10:07:02","slug":"instagram-shop-comment-vendre-sur-instagram-en-2020","status":"publish","type":"post","link":"https:\/\/eb-elite.fr\/index.php\/2020\/08\/04\/instagram-shop-comment-vendre-sur-instagram-en-2020\/","title":{"rendered":"Instagram Shop : Comment vendre sur Instagram en 2020 ?"},"content":{"rendered":"\n<p>Instagram Shop est enfin disponible dans le monde ! Apr\u00e8s des mois de test aux \u00c9tats-Unis, la fonctionnalit\u00e9 est d\u00e9sormais disponible \u00e0 travers le monde.<\/p>\n\n\n\n<p>Instagram Shop est nouvel espace e-commerce int\u00e9gr\u00e9 \u00e0\nl\u2019application depuis un onglet d\u00e9di\u00e9 qui permet de d\u00e9couvrir les produits de\nnombreux cr\u00e9ateurs et marques via le compte @shop.<\/p>\n\n\n\n<p>Pour plus de <a href=\"https:\/\/eb-elite.fr\/index.php\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"visibilit\u00e9 (s\u2019ouvre dans un nouvel onglet)\">visibilit\u00e9<\/a> sur cet onglet, il faut \u00e9tiqueter syst\u00e9matiquement les produits dans ses contenus en plus de cr\u00e9er des collections de produits dans sa boutique sur Instagram\u00a0!<\/p>\n\n\n\n<h2>D\u00e9couvrir de nouveaux produits gr\u00e2ce \u00e0 des recommandations\npersonnalis\u00e9es via Instagram Shop<\/h2>\n\n\n\n<p>L\u2019exp\u00e9rience d\u2019achat des utilisateurs d\u2019<a href=\"https:\/\/www.instagram.com\/?hl=fr\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Instagram (s\u2019ouvre dans un nouvel onglet)\">Instagram<\/a> Shop est personnalis\u00e9e puisqu\u2019elle favorise la d\u00e9couverte de nouveaux produits sugg\u00e9r\u00e9s \u00e0 partir de l\u2019activit\u00e9 au sein de l\u2019application. En effet, l\u2019onglet d\u00e9di\u00e9 propose des recommandations personnalis\u00e9es en fonction des comptes d\u00e9j\u00e0 suivis et des marques qui utilisent Instagram Shop.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 Instagram Shop, les utilisateurs pourront :<\/p>\n\n\n\n<ul><li>Parcourir les s\u00e9lections des marques et\ncr\u00e9ateurs favoris<\/li><li>Filtrer les r\u00e9sultats par cat\u00e9gories<\/li><li>Acheter directement sur la plateforme<\/li><\/ul>\n\n\n\n<p>Il \u00e9tait d\u00e9j\u00e0 possible d\u2019acheter des articles directement sur\nInstagram depuis quelques comptes. D\u00e9sormais, la plateforme souhaite d\u00e9velopper\nson service pour faciliter la d\u00e9couverte de produits, de cr\u00e9ateurs et de\nmarques depuis l\u2019application.<\/p>\n\n\n\n<h2>Le service\nFacebook Pay facilite l\u2019achat<\/h2>\n\n\n\n<p>Facebook Pay, le service introduit l\u2019ann\u00e9e derni\u00e8re afin de\npermettre aux utilisateurs &nbsp;d\u2019effectuer\ndes transactions et des dons en toute s\u00e9curit\u00e9 au sein de l\u2019\u00e9cosyst\u00e8me de Facebook\n(Facebook, Messenger, WhatsApp et Instagram), est int\u00e9gr\u00e9 \u00e0 Instagram Shop&nbsp;!<\/p>\n\n\n\n<p>Facebook Pay permettra aux utilisateurs d\u2019effectuer des achats directement au sein de l\u2019application. Il suffira simplement de renseigner les informations de sa carte de d\u00e9bit ou de cr\u00e9dit afin d\u2019acheter facilement des produits \u00e0 partir de la nouvelle fonctionnalit\u00e9. <\/p>\n\n\n\n<p>L\u2019utilisateur n\u2019aura plus besoin d\u2019enregistrer ses donn\u00e9es bancaires \u00e0 chaque nouvel achat. C\u2019est une bonne nouvelle pour les marques et les cr\u00e9ateurs puisque cet obstacle au niveau de l\u2019\u00e9tape du paiement peut parfois freiner certaines ventes. <\/p>\n\n\n\n<p>\u00c0 noter que des frais sont appliqu\u00e9s par Instagram sur les ventes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram Shop est enfin disponible dans le monde ! Apr\u00e8s des mois de test aux \u00c9tats-Unis, la fonctionnalit\u00e9 est d\u00e9sormais disponible \u00e0 travers le monde. Instagram Shop est nouvel espace e-commerce int\u00e9gr\u00e9 \u00e0 l\u2019application depuis un onglet d\u00e9di\u00e9 qui permet de d\u00e9couvrir les produits de nombreux cr\u00e9ateurs et marques via le compte @shop. Pour plus de visibilit\u00e9 sur cet onglet, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":3544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[33],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram Shop : Comment vendre sur Instagram en 2020 ? - Eb Elite<\/title>\n<meta name=\"description\" content=\"Instagram Shop est enfin disponible dans le monde ! 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