{"id":3597,"date":"2020-08-26T16:44:29","date_gmt":"2020-08-26T14:44:29","guid":{"rendered":"https:\/\/eb-elite.fr\/?p=3597"},"modified":"2020-08-26T16:45:43","modified_gmt":"2020-08-26T14:45:43","slug":"quelle-est-la-strategie-de-marketing-dinfluence-de-rhinoshield-2","status":"publish","type":"post","link":"https:\/\/eb-elite.fr\/index.php\/2020\/08\/26\/quelle-est-la-strategie-de-marketing-dinfluence-de-rhinoshield-2\/","title":{"rendered":"Quelle est la strat\u00e9gie de marketing d\u2019influence de RhinoShield ?"},"content":{"rendered":"\n

RhinoShield<\/strong> veut s\u2019imposer en France en misant sur le marketing d\u2019influence<\/strong>\u00a0! En effet, la marque sponsorise<\/strong> un grand nombre de YouTubeurs<\/strong>. <\/p>\n\n\n\n

La marque cr\u00e9\u00e9e depuis avril 2012<\/strong> par deux fr\u00e8res ta\u00efwanais, propose des produits de protection anti-chocs<\/strong> pour les\nappareils technologiques comme les smartphones, les AirPods, les smartwatches\u2026 <\/p>\n\n\n\n

RhinoShield mise sur YouTube<\/h2>\n\n\n\n

La marque souhaite s\u2019installer en France<\/strong>. Pour cela, elle a principalement mis\u00e9<\/strong> sur le marketing d\u2019influence ! RhinoShield a donc fait\nappel \u00e0 diff\u00e9rents YouTubeurs <\/strong>afin\nde promouvoir ses produits. YouTubeurs humour<\/strong>,\nvloggers<\/strong>, ou encore sp\u00e9cialistes de\nl\u2019histoire ou des nouvelles technologies\u2026 tous ont particip\u00e9 \u00e0 cette strat\u00e9gie de marketing<\/strong>. <\/p>\n\n\n\n

Bien que faisant partie de cat\u00e9gories diff\u00e9rentes<\/strong> sur YouTube<\/a>, la strat\u00e9gie adopt\u00e9e reste la m\u00eame<\/strong> \u00a0pour tous. En effet, la marque laisse une libert\u00e9 totale<\/strong> aux cr\u00e9ateurs de contenu avec qui elle collabore !<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 cette strat\u00e9gie, nous avons pu voir le vid\u00e9aste\nsp\u00e9cialiste en marketing Un Cr\u00e9atif<\/strong> par\nexemple \u00eatre pay\u00e9 pour analyser<\/strong> la\nstrat\u00e9gie marketing de RhinoShield.<\/p>\n\n\n\n

Une libert\u00e9 appr\u00e9ci\u00e9e par les cr\u00e9ateurs de contenu<\/h2>\n\n\n\n

Sur YouTube, RhinoShield alterne entre les vid\u00e9os sponsoris\u00e9es<\/strong> et la co-cr\u00e9ation<\/strong> !<\/p>\n\n\n\n

La marque semble pr\u00eate \u00e0 suivre les cr\u00e9ateurs de contenu<\/strong> dans leurs envies les plus curieuses<\/strong>. Gr\u00e2ce \u00e0 cela, RhinoShield a \u00e9t\u00e9 le seul<\/strong> annonceur \u00e0 avoir figur\u00e9 dans les <\/a>vlogs d\u2019ao\u00fbt<\/a><\/strong> de L\u00e9na Situations<\/a>\u00a0! Ils ont ainsi imagin\u00e9 ensemble une borne de t\u00e9l\u00e9phone nomm\u00e9e \u00ab sugar daddy telecom<\/strong> \u00bb qui r\u00e9alise tous les d\u00e9sirs<\/strong> des invit\u00e9s de la YouTubeuse durant ce mois d\u2019\u00e9t\u00e9. <\/p>\n\n\n\n

D\u2019autres YouTubeurs comme Le monde \u00e0 l\u2019envers<\/strong> et Tibo\nInShape<\/strong> ont m\u00eame pu proposer leurs propres coques de t\u00e9l\u00e9phone qu\u2019ils ont\ndessin\u00e9 par eux m\u00eame<\/strong>. 6 collections capsules<\/strong> sont actuellement\npropos\u00e9es par RhinoShield en\ncollaboration<\/strong> avec d\u2019autres marques et d\u2019autres cr\u00e9ateurs de contenu. <\/p>\n\n\n\n

Pour la plupart<\/strong>\ndes collaborations cependant, les cr\u00e9ateurs de contenu mentionnent <\/strong>simplement la marque au d\u00e9but de leur vid\u00e9o en\nindiquant un code promotionnel<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

RhinoShield veut s\u2019imposer en France en misant sur le marketing d\u2019influence\u00a0! En effet, la marque sponsorise un grand nombre de YouTubeurs. La marque cr\u00e9\u00e9e depuis avril 2012 par deux fr\u00e8res ta\u00efwanais, propose des produits de protection anti-chocs pour les appareils technologiques comme les smartphones, les AirPods, les smartwatches\u2026 RhinoShield mise sur YouTube La marque souhaite s\u2019installer en France. Pour cela, …<\/p>\n","protected":false},"author":1,"featured_media":3598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[1],"tags":[],"yoast_head":"\nQuelle est la strat\u00e9gie de marketing d\u2019influence de RhinoShield ? - Eb Elite<\/title>\n<meta name=\"description\" content=\"RhinoShield veut s\u2019imposer en France en misant sur le marketing d\u2019influence ! 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