{"id":3634,"date":"2020-10-01T11:53:32","date_gmt":"2020-10-01T09:53:32","guid":{"rendered":"https:\/\/eb-elite.fr\/?p=3634"},"modified":"2020-10-01T11:53:33","modified_gmt":"2020-10-01T09:53:33","slug":"comment-cadbury-mise-sur-les-clubs-de-foot-anglais","status":"publish","type":"post","link":"https:\/\/eb-elite.fr\/index.php\/2020\/10\/01\/comment-cadbury-mise-sur-les-clubs-de-foot-anglais\/","title":{"rendered":"Comment Cadbury mise sur les clubs de foot anglais ?"},"content":{"rendered":"\n<p>Cadbury s\u2019associe aux clubs de football anglais pour sa <a href=\"https:\/\/eb-elite.fr\/index.php\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"nouvelle campagne digitale (s\u2019ouvre dans un nouvel onglet)\">nouvelle campagne digitale<\/a>\u00a0! La marque de confiserie mise sur <strong>la notori\u00e9t\u00e9<\/strong> des joueurs de foot.<\/p>\n\n\n\n<h2>Une nouvelle campagne marketing<\/h2>\n\n\n\n<p>La nouvelle campagne de Cadbury met <strong>en vedette<\/strong> des joueurs populaires des <strong>clubs de foot anglais<\/strong> comme Liverpool, Manchester City, Arsenal, Chelsea ou encore Tottenham Hotspur. Elle a \u00e9t\u00e9 d\u00e9velopp\u00e9e en partenariat avec l\u2019agence cr\u00e9ative Elvis.<\/p>\n\n\n\n<p>La campagne mise sur <strong>la tendance<\/strong> des vid\u00e9os du style \u00ab transmettez-le \u00bb sur <strong>les r\u00e9seaux sociaux<\/strong>\u00a0! Pour sa vid\u00e9o, la marque a donc fait appel \u00e0 des joueurs de foot qui se passer des produits Cadbury gr\u00e2ce \u00e0 des montages vid\u00e9o <strong>dynamiques<\/strong>.<\/p>\n\n\n\n<p>Pour cette m\u00eame campagne, la marque donne \u00e9galement aux consommateurs la chance de <strong>gagner des prix <\/strong>de leurs clubs comme des billets <strong>VIP<\/strong> et standard mais aussi des bons pour<strong> la boutique en ligne<\/strong>.<\/p>\n\n\n\n<p><strong>Radhika Pai<\/strong>, Brand Manager chez Cadbury, explique que cette campagne a \u00e9t\u00e9 mise en place afin d\u2019<strong>attirer l\u2019attention des consommateurs et les motiver \u00e0 la promotion\u00a0!<\/strong><\/p>\n\n\n\n<h2>Cadbury et le foot<\/h2>\n\n\n\n<p>Cette derni\u00e8re <strong>campagne de marketing<\/strong> de Cadbury n\u2019est pas la premi\u00e8re fois que la marque mise sur le <strong>Marketing Sportif<\/strong>\u00a0! <\/p>\n\n\n\n<p>En janvier 2017, la marque de confiserie avait d\u00e9j\u00e0 sign\u00e9 <strong>un contrat de partenariat<\/strong> avec la Premier League pour une dur\u00e9e de 3 saisons. <\/p>\n\n\n\n<p>L\u2019accord en question donnait au confiseur du groupe <strong>Mondel\u0113z International<\/strong> de nombreux <strong>droits marketing<\/strong> autour du Championnat dont les Golden Boot (troph\u00e9e du meilleur buteur) et Golden Glove (troph\u00e9e du meilleur gardien de but) awards.<\/p>\n\n\n\n<p>Francesco Vitrano, Directeur de la marque Cadbury, avait\nd\u00e9clar\u00e9&nbsp;:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u00ab <em>Ce partenariat ouvre des opportunit\u00e9s int\u00e9ressantes, que ce soit en magasin, sur nos emballages ou aupr\u00e8s de notre communaut\u00e9.<\/em> \u00bb <\/p><\/blockquote>\n\n\n\n<p>Pour Cadbury, cette nouvelle campagne et son contrat de sponsoring avec <strong>la Premier League<\/strong> n\u2019est pas une premi\u00e8re dans l\u2019univers du <strong>Marketing <\/strong>puisque la marque en question \u00e9tait le Fournisseur Officiel des <strong>JO de Londres 2012<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cadbury s\u2019associe aux clubs de football anglais pour sa nouvelle campagne digitale\u00a0! La marque de confiserie mise sur la notori\u00e9t\u00e9 des joueurs de foot. Une nouvelle campagne marketing La nouvelle campagne de Cadbury met en vedette des joueurs populaires des clubs de foot anglais comme Liverpool, Manchester City, Arsenal, Chelsea ou encore Tottenham Hotspur. Elle a \u00e9t\u00e9 d\u00e9velopp\u00e9e en partenariat &hellip;<\/p>\n","protected":false},"author":1,"featured_media":3635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[33],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment Cadbury mise sur les clubs de foot anglais ? - Eb Elite<\/title>\n<meta name=\"description\" content=\"Cadbury s\u2019associe aux clubs de football anglais pour sa nouvelle campagne digitale ! 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