{"id":3651,"date":"2020-10-19T13:14:55","date_gmt":"2020-10-19T11:14:55","guid":{"rendered":"https:\/\/eb-elite.fr\/?p=3651"},"modified":"2020-10-19T13:14:57","modified_gmt":"2020-10-19T11:14:57","slug":"comment-mars-wrigley-compte-sauver-halloween","status":"publish","type":"post","link":"https:\/\/eb-elite.fr\/index.php\/2020\/10\/19\/comment-mars-wrigley-compte-sauver-halloween\/","title":{"rendered":"Comment Mars Wrigley compte sauver Halloween ?"},"content":{"rendered":"\n<p>Crise sanitaire oblige, <strong>Halloween<\/strong> sera diff\u00e9rente cette ann\u00e9e&nbsp;! En effet, les confiseurs comme <strong>Mars Wrigley<\/strong> innovent pour <strong>sauver<\/strong> cette f\u00eate.<\/p>\n\n\n\n<h2>Une exp\u00e9rience virtuelle pour sauver Halloween<\/h2>\n\n\n\n<p>Le g\u00e9ant de la confiserie Mars Wrigley a d\u00e9cid\u00e9 d\u2019<strong>innover<\/strong> cette ann\u00e9e afin de sauver <strong>la saison d\u2019Halloween<\/strong>&nbsp;! En effet, l\u2019entreprise a lanc\u00e9 une application <strong>in\u00e9dite<\/strong> \u00e0 cette occasion.<\/p>\n\n\n\n<p>Halloween n\u2019est pas le premier <strong>grand \u00e9v\u00e8nement culturel<\/strong> de 2020 qui a \u00e9t\u00e9 chamboul\u00e9 par la crise sanitaire et ne sera probablement pas le dernier. Afin de le sauver et le rendre <strong>encore plus sp\u00e9cial<\/strong>, une exp\u00e9rience virtuelle <strong>unique<\/strong> sera offerte par Mars Wrigley \u00e0 tous ceux qui ne pourront pas faire de porte-\u00e0-porte cette ann\u00e9e pour collecter les confiseries\u2026<\/p>\n\n\n\n<p>Mars Wrigley, notamment connue pour les <strong>Snickers<\/strong> et <strong>M&amp;M\u2018s<\/strong>, s\u2019adapte donc \u00e0 la crise li\u00e9e au <strong>Covid-19<\/strong> et \u00e0 ses restrictions. Le g\u00e9ant de la confiserie lance donc <a href=\"https:\/\/www.treat-town.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Treat Town<\/a>, une <strong>application virtuelle gratuite<\/strong>.<\/p>\n\n\n\n<h2>Treat Town, l\u2019application de Mars Wrigley<\/h2>\n\n\n\n<p>L\u2019application en question permet aux utilisateurs de<strong> jouer virtuellement <\/strong>avec des friandises avec leur famille et leurs amis et de par la suite les <strong>\u00e9changer<\/strong> contre de <strong>vraies<\/strong> confiseries.<\/p>\n\n\n\n<p>Concr\u00e8tement, les utilisateurs de l\u2019application peuvent envoyer et recevoir <strong>des cr\u00e9dits<\/strong> de confiseries <strong>\u00e0 \u00e9changer<\/strong> contre de vraies friandises <strong>Mars Wrigley<\/strong> chez plusieurs magasins physiques et en ligne aux \u00c9tats-Unis.<\/p>\n\n\n\n<p>L\u2019application est disponible sur <strong>IOS<\/strong> et <strong>Android<\/strong>. Elle permet aussi de cr\u00e9er un avatar personnalis\u00e9 monstrueux ainsi qu\u2019une porte de maison customisable&nbsp;!<\/p>\n\n\n\n<p>De plus, <strong>des jeux interactifs<\/strong> sont \u00e9galement inclus dans l\u2019application. Il est aussi possible d\u2019explorer les maisons virtuelles de ses amis et familles afin de <strong>recevoir des cr\u00e9dits<\/strong> et donc des confiseries et jouer des tours amusants&nbsp;!<\/p>\n\n\n\n<p><strong>Anton Vincent<\/strong>, pr\u00e9sident de Mars Wrigley North America, explique :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u00ab L\u2019exp\u00e9rience virtuelle de Mars Wrigley montre comment nous r\u00e9inventons notre entreprise pour offrir de meilleurs moments et plus de sourires aux consommateurs \u00bb<\/p><\/blockquote>\n\n\n\n<p><a href=\"https:\/\/eb-elite.fr\/index.php\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Une strat\u00e9gie marketing innovante et cr\u00e9ative<\/a> qui permettra de maintenir l\u2019<strong>esprit d\u2019Halloween<\/strong>&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crise sanitaire oblige, Halloween sera diff\u00e9rente cette ann\u00e9e&nbsp;! En effet, les confiseurs comme Mars Wrigley innovent pour sauver cette f\u00eate. Une exp\u00e9rience virtuelle pour sauver Halloween Le g\u00e9ant de la confiserie Mars Wrigley a d\u00e9cid\u00e9 d\u2019innover cette ann\u00e9e afin de sauver la saison d\u2019Halloween&nbsp;! En effet, l\u2019entreprise a lanc\u00e9 une application in\u00e9dite \u00e0 cette occasion. Halloween n\u2019est pas le premier &hellip;<\/p>\n","protected":false},"author":1,"featured_media":3649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[33],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment Mars Wrigley compte sauver Halloween ? - Eb Elite<\/title>\n<meta name=\"description\" content=\"Crise sanitaire oblige, Halloween sera diff\u00e9rente cette ann\u00e9e ! 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