{"id":3655,"date":"2020-10-23T12:04:48","date_gmt":"2020-10-23T10:04:48","guid":{"rendered":"https:\/\/eb-elite.fr\/?p=3655"},"modified":"2020-10-23T12:04:49","modified_gmt":"2020-10-23T10:04:49","slug":"quelle-marque-a-depense-110-000e-pour-aller-dans-lespace","status":"publish","type":"post","link":"https:\/\/eb-elite.fr\/index.php\/2020\/10\/23\/quelle-marque-a-depense-110-000e-pour-aller-dans-lespace\/","title":{"rendered":"Quelle marque a d\u00e9pens\u00e9 110 000\u20ac  pour aller dans l\u2019espace ?"},"content":{"rendered":"\n<p>Une marque a d\u00e9pens\u00e9 <strong>110 000 euros<\/strong> pour une campagne dans l\u2019espace ! 10 produits ont \u00e9t\u00e9 envoy\u00e9s au bord de l\u2019ISS de la <strong>Nasa<\/strong>, dans l\u2019<strong>espace<\/strong>.<\/p>\n\n\n\n<h2>Une campagne photo originale<\/h2>\n\n\n\n<p>En juin 2019, la Nasa avait annonc\u00e9 qu\u2019elle ouvrait sa <strong>Station spatiale internationale<\/strong> (ISS) aux \u201c<em>opportunit\u00e9s commerciales et aux particuliers<\/em>\u201d. Cette d\u00e9cision venait d\u2019une volont\u00e9 de <strong>booster<\/strong> l\u2019activit\u00e9 commerciale dans l\u2019orbite terrestre basse.<\/p>\n\n\n\n<p>La marque <a href=\"https:\/\/eb-elite.fr\/index.php\/2019\/11\/21\/la-micro-influence-est-elle-plus-utile-pour-les-strategies-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Est\u00e9e Lauder<\/a> a vite saut\u00e9 sur l\u2019occasion ! La marque souhaite en effet \u00eatre <strong>la premi\u00e8re marque de beaut\u00e9<\/strong> \u00e0 aller dans l\u2019espace. Pour cela, l\u2019entreprise a d\u00e9pens\u00e9 <strong>128 000 dollars<\/strong> soit pr\u00e8s de<strong> 110 000 euros<\/strong> afin d\u2019envoyer 10 flacons de son dernier s\u00e9rum pour la peau dans la station spatial internationale de la Nasa. Une fois arriv\u00e9 en position, <strong>les astronautes<\/strong> les photographieront dans <strong>la coupole d\u2019observation panoramique<\/strong> qui permet une vue imprenable sur <strong>la Terre<\/strong>.<\/p>\n\n\n\n<p><strong>Est\u00e9e Lauder<\/strong> utilisera ces images, pay\u00e9es <strong>15 000 euros<\/strong> environ de l\u2019heure, pour son compte <strong>Instagram<\/strong>.<\/p>\n\n\n\n<h2>Le marketing dans l\u2019espace<\/h2>\n\n\n\n<p>La marque se d\u00e9marque de ses concurrentes gr\u00e2ce \u00e0 ce <strong>choix marketing audacieux<\/strong> ! Ce type de campagnes permettra \u00e9galement de financer des <strong>missions importantes<\/strong> pour l\u2019agence spatiale am\u00e9ricaine. <\/p>\n\n\n\n<p>De plus, l\u2019un des flacons envoy\u00e9s dans l\u2019espace sera <strong>mis aux ench\u00e8res<\/strong> au printemps apr\u00e8s son retour de l\u2019espace pour aider <strong>une association caritative<\/strong>.<\/p>\n\n\n\n<p>Ce voyage est bien pens\u00e9 de la part d\u2019<strong>Est\u00e9e Lauder<\/strong> puisqu\u2019en plus de raconter <strong>une histoire int\u00e9ressante<\/strong> pour ses abonn\u00e9s, il <strong>soutient la recherche<\/strong> et <strong>une association caritative<\/strong>. De quoi garder son audience engag\u00e9e pendant un long moment.<\/p>\n\n\n\n<p>Cette <strong>campagne extraterrestre<\/strong> n\u2019est pas exactement la premi\u00e8re en son genre puisqu\u2019il y a pr\u00e8s de vingt ans apr\u00e8s <strong>Pizza Hut<\/strong> avait livr\u00e9 une pizza \u00e0 l\u2019<strong>ISS<\/strong> ! <\/p>\n\n\n\n<p>Reste \u00e0 voir \u00e0 pr\u00e9sent si ce genre de campagne deviendra <strong>plus communes<\/strong> ou non. D&rsquo;apr\u00e8s le\u00a0<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2020-09-26\/nasa-rocket-launch-to-iss-will-be-used-for-estee-lauder-el-ads\" target=\"_blank\" rel=\"noreferrer noopener\">site\u00a0<em>Bloomberg<\/em><\/a>,\u00a0<strong>le budget<\/strong> de cette campagne d&rsquo;<strong>Est\u00e9e Lauder<\/strong> est \u00e0 peu pr\u00e8s \u00e9gal \u00e0 celui pay\u00e9 <strong>aux grands influenceurs<\/strong> pour une campagne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une marque a d\u00e9pens\u00e9 110 000 euros pour une campagne dans l\u2019espace ! 10 produits ont \u00e9t\u00e9 envoy\u00e9s au bord de l\u2019ISS de la Nasa, dans l\u2019espace. Une campagne photo originale En juin 2019, la Nasa avait annonc\u00e9 qu\u2019elle ouvrait sa Station spatiale internationale (ISS) aux \u201copportunit\u00e9s commerciales et aux particuliers\u201d. Cette d\u00e9cision venait d\u2019une volont\u00e9 de booster l\u2019activit\u00e9 commerciale &hellip;<\/p>\n","protected":false},"author":1,"featured_media":3656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":[],"categories":[33,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quelle marque a d\u00e9pens\u00e9 110 000\u20ac pour aller dans l\u2019espace ? - Eb Elite<\/title>\n<meta name=\"description\" content=\"Une marque a d\u00e9pens\u00e9 110 000 euros pour une campagne dans l\u2019espace ! 10 produits ont \u00e9t\u00e9 envoy\u00e9s au bord de l\u2019ISS de la Nasa, dans l\u2019espace.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eb-elite.fr\/index.php\/2020\/10\/23\/quelle-marque-a-depense-110-000e-pour-aller-dans-lespace\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quelle marque a d\u00e9pens\u00e9 110 000\u20ac pour aller dans l\u2019espace ? 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